Flo is the most popular health & fitness app globally, used by 200+ million women around the world, with 43 million monthly active users. 

At Flo, we’ve created a unique mobile product to help women put themselves first. Using the power of data science, AI, and the knowledge of 100+ medical experts, Flo supports women during their entire reproductive lives and provides curated cycle and ovulation tracking, personalized health insights, expert tips, and a private community to share questions and concerns.

Flo Health’s brand is at an exciting stage. Already the most downloaded and used iOS app in the health category, the time has come to take Flo’s revised brand positioning to market. With a strong purpose to build a better future for female health by helping women harness the power of their body signals, and a business ambition to become the essential health partner for a billion women worldwide, Flo is now looking for a senior leader to drive the public relations and the brand to new heights.

What you’ll be doing

  • Leading and being accountable for the vision, strategy, and results of brand positioning and campaigns, harmonizing a clear brand message across all channels, online and offline.
  • Developing a framework for Flo’s growing investment in brand & comms led initiatives, from measuring output and ROI to partnering with the finance and data teams.
  • Owning and leading the communications strategy, creating a strong consultative network with the Marketing, Medical Science and Product Teams
  • Developing a strategy for elevating Flo’s inspiring case studies in the media, to highlight how much more Flo can do than simply tracking your cycle
  • Leading and coaching a team of talented PR/Comms and Brand teams to deliver cohesive campaigns that deliver the message of Flo’s purpose and value proposition
  • Developing the strategy to use brand-led initiatives for customer growth, from inspiring brand ads to scrappy homegrown tactics
  • Owning and developing Flo’s prosocial strategy, determining how our Product can make the biggest impact to those in need, and how to amplify that story
  • Partnering with other teams in the business to ensure the Flo brand is cohesively represented across multiple channels
  • Partnering with the exec team to ensure Flo’s corporate communications reflect and augment the company mission, and that Flo is as prepared as possible for media-related events
  • Partnering with external agencies and internal creative team to bring the best ideas to light
  • Where necessary, acting as a company spokesperson

What we’re looking for

  • 12+ years of experience managing highly engaging B2C brands. Health & Fitness, Sports, Fashion brands as an advantage
  • 7+ years in leadership roles
  • A passion for for creating a better future for female health, and and understanding of how our femtech products can deliver on that purpose
  • A deep understanding of public relations, and what makes a great narrative for the media
  • Customer obsession, determined about delivering incredible customer experience
  • Brilliant stakeholder & communication skills - you can unite and manage strong wills
  • Ability to thrive in ambiguity and take ownership, strong creative problem-solving skills
  • Resourceful, optimistic, tenacious, confident, and full of energy
  • Ambitious, results-driven with a bias to action. You have a can-do-more approach, a passion for making an impact and exceeding your goals

Reward:

The strength of Flo is built on the capability of its talent. In recognition of this we offer:

  • Top of the market salaries
  • Career growth, progression and promotion opportunities
  • Eligibility for annual salary increases
  • Unlimited access to Udemy Business learning platform
  • Company equity grants through Flo’s employee share option plan (ESOP) eligible to all employees

Flo is an international team of highly skilled top talent. We have ambitious and challenging objectives and are committed to granting our team the freedom to explore. Our core cultural values are based on engaging teamwork, continuous improvement, and smart transparency. Our mission fuels our everyday work, and we’re proud of the impact we’re making. 

Build the future of women’s health with us.

Diversity Statement:

The strength of our workforce is in the diverse backgrounds of our employees, and Flo is committed to applying its equal opportunities policy at all stages of recruitment and selection. This means recruitment and selection of talent into Flo Health companies is only based on individual merit and qualifications directly related to professional competence. Shortlisting, interviewing, and selection will always be carried out without regard to gender identity or expression, sexual orientation, marital or civil partnership status, color, race, nationality, ethnic or national origins, religion or beliefs, ancestry, age, veteran status, mental or physical disability, medical condition, pregnancy or maternity status, trade union membership, or any other protected characteristics.

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