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Director, Marketing Technology and Operations

Atlanta, Georgia, United States

SUMMARY OF RESPONSIBILITIES

Reporting to the Senior Vice President of Marketing and Customer Experience, the Director of Marketing Technology and Operations will lead the optimization, management, and innovation of marketing operations, systems, and technology across the business. This individual will oversee four key areas of the marketing function, managing a team of four managers: Marketing Operations, Email Marketing, Product Management, and Performance Marketing. This role is critical to driving operational efficiency, improving ROI, testing new marketing tools, and leveraging data analytics to enhance marketing performance.

The ideal candidate will have a proven track record in managing high-performing marketing teams, expertise in marketing technology, and strong analytical skills to measure and optimize marketing performance.

Candidates will need to demonstrate strong analytical capabilities by presenting a recent example of how they used data to drive decision-making, optimize marketing performance, or solve a complex problem; during the live interview, they will be asked to analyze a provided dataset or walk through their approach to a real-world marketing challenge.

ESSENTIAL DUTIES

  • Data Analytics and Insights
    • Use advanced analytics to measure marketing campaign performance and ROI, providing actionable insights to improve strategies.
    • Establish and manage key marketing KPIs, dashboards, and reporting tools to monitor and improve overall marketing performance.
    • Leverage data-driven decision-making to identify trends, test hypotheses, and optimize marketing campaigns and tools.
  • Marketing Technology Strategy
    • Oversee the management, procurement, implementation, and integration of marketing technology platforms such as Google Analytics, CDPs, CMS, MTA and marketing automation tools.
    • Continuously evaluate and optimize MarTech stack to improve operational efficiency and scalability.
  • Leadership and Team Management
    • Lead and mentor a team of 4 managers across Email Marketing, Product Management, Marketing Operations, and Performance Marketing, ensuring alignment with business goals.
    • Drive a results-oriented culture by setting clear goals, providing regular feedback, and fostering professional development within the team.
  • Operational Excellence
    • Optimize marketing processes to ensure smooth execution of campaigns, efficient use of resources, and alignment with business objectives.
    • Lead the adoption and execution of marketing best practices, including experimentation and performance testing across marketing channels.
    • Collaborate with product teams to ensure seamless integration of marketing and operational workflows.
  • Innovation and Continuous Improvement
    • Evaluate emerging marketing tools and technologies to determine applicability and potential ROI for the organization.
    • Drive A/B testing, campaign experimentation, and innovative marketing approaches to stay ahead of industry trends.
    • Partner with stakeholders to enhance customer/lead acquisition, retention, and experience through marketing initiatives.

To perform this job successfully, an individual must be able to perform each essential duty satisfactorily. The requirements listed below are representative of the knowledge, skill, and/or ability required. Reasonable accommodations may be made to enable individuals with disabilities to perform the essential functions.

 

WORKING CONDITIONS

  • Hybrid work environment (3 days in office)
  • Role involves prolonged exposure to computer screens and repetitive hand use.

REQUIRED EDUCATION AND EXPERIENCE

  • Bachelor’s degree in marketing, Business, Data Analytics, or a related field (Master’s degree preferred).
  • 10+ years of experience in marketing technology, marketing operations, or related fields.
  • 5+ years of experience managing marketing teams in leadership roles.
  • 3-4 years of experience with data analytics and marketing performance measurement.

PREFERRED EDUCATION AND EXPERIENCE

  • Master’s degree in Marketing, Business, or a related field.
  • Experience working in a fast pace, high-growth company

TECHNICAL EXPERTISE

  • Proficient in Google Analytics, CDPs, marketing automation platforms, and CMS.
  • Demonstrated experience in the procurement, onboarding, and management of MarTech tools and platforms.
  • Strong knowledge of data analytics tools and techniques for campaign optimization.

REQUIRED SKILLS

  • Leadership. Proven ability to build, lead, and develop high-performing teams.
  • Data Analytics. Deep experience in using data to drive decision-making and improve performance.
  • Strategic Thinking. Strong problem-solving and critical thinking skills to drive innovative solutions.
  • Communication. Exceptional written and verbal communication skills to influence stakeholders and articulate complex ideas.
  • Project Management. Proven ability to manage multiple projects, priorities, and deadlines effectively.

WORK STYLES & BEHAVIORS

  • Leadership. Job requires a willingness to lead, take charge, and offer opinions and direction.
  • Integrity. Job requires being honest and ethical.
  • Persistence. Job requires persistence in the face of obstacles.
  • Initiative. Job requires a willingness to take on responsibilities and challenges.
  • Cooperation. Job requires being pleasant with others on the job and displaying a good-natured, cooperative attitude.
  • Achievement/Effort. Job requires establishing and maintaining personally challenging achievement goals and exerting effort toward mastering tasks.
  • Innovation. Job requires creativity and alternative thinking to develop new ideas for and answers to work-related problems.
  • Adaptability/Flexibility. Job requires being open to change (positive or negative) and to considerable variety in the workplace.

FirstKey Homes is an equal opportunity employer and will not tolerate discrimination in employment on the basis of race, color, age, sex, sexual orientation, gender identity or expression, religion, disability, ethnicity, national origin, marital status, veteran status, genetic information or any other legally protected classification or status.

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