Firework is the world's leading immersive "shoppertainment" platform with shoppable video, live streaming commerce, and monetization capabilities powering over 600 direct-to-consumer brands, retailers and media publishers worldwide. Firework enables its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences and ultimately, a deeper emotional connection with consumers. Pandemic-accelerated, Firework has experienced 10x year-over-year growth, bringing TikTok-like interactive video experiences, all by adding just one line of HTML code to customers’ own websites. Our team more than doubled in size in the last 18 months to about 300 people strong in several countries including the US, Japan, India, Poland, Brazil, and Canada with backgrounds in technology, media, and entertainment. At heart, we’re an inspirational and diverse team of creators, entrepreneurs, storytellers, and data geeks driven by the future of video transforming eCommerce. The company has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2.

 

Summary

Firework is a global start-up in high-growth mode. We are seeking a dynamic, team-oriented Demand Generation Manager to join our marketing team. Working in close alignment with sales and marketing leadership, you'll create, curate and distribute content to move prospects through the funnel, both for new customers and renewals/up-sells. You'll understand our buyer personas and consider the end-to-end customer experience, evaluating and improving messaging and communication formats.

 

What you’ll be doing

  • Plan, execute and measure customer acquisition programs incorporating elements such as downloadable content, blog posts, email, social for India, SEA and ANZ markets.
  • Develop quarterly marketing plan to meet goals for Marketing Qualified Leads (MQLs), track forecast to goal, and communicate plans and forecast to internal stakeholders and management
  • Develop compelling content and data to support various marketing campaigns and align with buyer's journey
  • Write email marketing and nurture programs that move leads through the funnel
  • Craft, curate and produce a quarterly email newsletter in partnership with Content Marketing
  • Seek out industry best practices, experiment with new approaches and tools, and be disciplined and analytical in measuring and sharing results
  • Be an integral part of the on-going strategic discussion about our objectives, the buyer's journey, buyer psychology and the stages of the lead lifecycle

 

We’ll be excited if you have

  • Bachelor’s degree, ideally in an analytical concentration
  • Minimum 3 years in marketing, specifically in a demand generation role, ideally at an enterprise software or B2B SaaS company 
  • Proven experience with lead nurturing and the need to message differently to different profiles
  • Keen analytical ability and curiosity to delve into the data and understand what's working and able to devise creative solutions
  • Highly results-oriented and motivated to meet and exceed objectives
  • Outstanding written and verbal communications and able to effective influence and communicate to different audiences
  • An eye for quality content and design (and the drive to achieve it)
  • Proficient in ABM tools like Hubspot, Terminus, DemandBase, Zoominfo, Chilipiper and technologies such as Pardot, Salesforce
  • Ability to prioritize and manage multiple initiatives simultaneously in a fast-paced test-oriented environment
  • Start-up mentality; ability to execute quickly in a global team environment
  • Positive can-do attitude

 

We are open to hybrid in our Mumbai office or remote. For remote, we are looking for candidates based in India. 

 

Don't hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. Also, we are a diverse team that believes in an inclusive environment for all. We welcome your profile, especially if you identify as a woman, a person of color, members of the LGBTQIA+ community, or other underrepresented groups.

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