Firework is the world's leading immersive "shoppertainment" platform with shoppable video, live streaming commerce, and monetization capabilities powering over 600 direct-to-consumer brands, retailers and media publishers worldwide. Firework enables its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences and ultimately, a deeper emotional connection with consumers. Pandemic-accelerated, Firework has experienced 10x year-over-year growth, bringing TikTok-like interactive video experiences, all by adding just one line of HTML code to customers’ own websites. Our team more than doubled in size in the last 18 months to about 300 people strong in several countries including the US, Japan, India, Poland, Brazil, and Canada with backgrounds in technology, media, and entertainment. At heart, we’re an inspirational and diverse team of creators, entrepreneurs, storytellers, and data geeks driven by the future of video transforming eCommerce. The company has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2.

 

Summary

With our global growth, we are seeking a talented Director, Marketing to build and lead our marketing operations. In this visible capacity, you’ll implement our marketing tech stack strategy, process and tools workflows, data development, marketing analytics, and more to overall scalable operations. Your leadership will transform marketing operations and its alignment to sales.

 

What you'll be doing

  • Lead as a strategic marketing operations thought leader across the organization; partner across all marketing, sales, operations and other business units to understand broader requirements and establish marketing operations roadmap and automation tools and measurement integration into Salesforce to support overall global growth
  • Identify, develop, and maintain the marketing tech stack, processes, systems, tools and analytics to coordinate and track incoming requests for all B2B marketing activities 
  • Ensure progress on priority work-streams by building decision-making frameworks, deliverables, etc. to meet business objectives
  • Lead in the development of an attribution framework for marketing-led activities; own all marketing activity reporting, measurement, and metrics with different functional leads
  • Support the development of internal presentations, communications, training, etc.
  • Develop KPIs, lead and lag indicators and perpetually optimize to achieve or exceed customer goals across all phases of the customer lifecycle
  • Act as subject matter expert and technical owner of Hubspot marketing and sales capabilities (and/or other) – data quality, privacy, security, enhancement; provide value-added insights to continuously drive marketing excellence 
  • Develop predictive models for the organization and align the marketing and sales organization’s priorities to the broader business initiative through demand modeling and goal setting.
  • Own all vendor relationships within our marketing tech stack and manage all integrations with our marketing automation system

 

We'll be excited if you have

  • Bachelor’s degree; MBA preferred
  • 10+ years of marketing or other operations experience; 7+ years in growth-stage B2B companies building and managing teams required
  • Advanced experience working with BI and/or data visualization tools such as Tableau
  • Super user expertise with and preference for Hubspot, Marketo or Pardot
  • Subject matter knowledge measuring marketing attribution throughout all stages of the sales funnel
  • Strong understanding of the typical marketing campaign process, including everything needed to ensure a smooth process from lead capture to MQL distribution, to opportunity creation, to revenue realization
  • Start-up mindset of extreme ownership, speed, no ego and perpetual unlearning and learning. Someone that others request to work with because you’re so great!
  • Ability to manage multiple projects in a fast-paced, global environment with great attention to detail
  • Experience working with a distributed workforce with operational excellence, strong marketing operations experience, leading, motivating, and holding self and teams accountable
  • Excellent interpersonal and communications skills adaptable to various audiences and seniority levels
  • A team-player mindset with the ability to coach others

 

This role may be hybrid in one of our offices or remote. For remote, we are looking for candidates in the United States or Canada.

 

Don't hold back

We understand some candidates may see the above and not apply because they don’t meet all the qualifications. We encourage you to apply anyway; we often find talented candidates that fit many other opportunities we have and look for potential too, not just what you did in the past. Also, we are a diverse team that believes in an inclusive environment for all. We welcome your profile, especially if you identify as a woman, a person of color, members of the LGBTQIA+ community, or other underrepresented groups.

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