Firework is the world's leading immersive "shoppertainment" ecosystem with shoppable video, live streaming commerce, and monetization capabilities powering hundreds of direct-to-consumer brands, retailers and media publishers worldwide. Firework empowers its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences and ultimately, a deeper emotional connection with consumers. Pandemic-accelerated, Firework has experienced massive year-over-year growth, bringing TikTok-like interactive video experiences, all by adding just one line of HTML code to customers’ own websites. We are a global and diverse team of creators, entrepreneurs, storytellers, and data geeks driven by the future of authenticity and connection-first transforming ecommerce. The company has raised over $235M to date, with its latest Series B round led by SoftBank Vision Fund 2.
