Firework is the world's leading immersive "shoppertainment" platform with shoppable video, live streaming commerce, and monetization capabilities powering over 600 direct-to-consumer brands, retailers and media publishers worldwide. Firework enables its customers to create and host native, shoppable video content for engaging product discovery, seamless shopping experiences and ultimately, a deeper emotional connection with consumers. Pandemic-accelerated, Firework has experienced 10x year-over-year growth, bringing TikTok-like interactive video experiences, all by adding just one line of HTML code to their own website. Our team more than doubled in the last 18 months to over 250 people strong in several countries including the US, Japan, India, Poland, Brazil, and Canada with backgrounds in technology, media, and entertainment. At the heart, we’re an inspirational and diverse team of creators, entrepreneurs, storytellers, and data geeks driven by the future of video transforming eCommerce. The company is backed by IDG Capital, Lightspeed Venture Partners, and GSR Ventures, with over $80 million in capital raised to date.