FIRAXIS COMMUNITY MANAGER
The Community Manager is responsible for collaborating with cross-functional partners across publishing and development teams to support Firaxis Games and our growing lineup of titles, most notably Civ and XCOM, through fostering long-term and meaningful relationships with our fans.
The Community Manager will be to function as the champion of the player, centered around two pillars including:
Growing and managing our global community through measurable and meaningful content & communications across social channels, with specific emphasis on forums like Reddit, Discord and CivForum. Here, their priority will center around direct-to-player communications all while feeding into the 2K marketing campaign and Firaxis development cycle. Looking at how we can leverage community insights to provide partners with digestible, actionable feedback that aids in guiding or strengthening our marketing campaigns, product lineups, content rollouts, communications, etc. Here, this person will need to be able to monitor, quantify/analyze, and synthesize constructive feedback from our community with a respectful, realistic, and solutions-based approach.
A more detailed breakdown of the community managers roles and responsibilities on a day-to-day basis includes:
Community Strategy
- Represent the player’s voice in internal discussions with project stakeholders and lead community-driven development during planning phases.
- Work closely with 2K Social to ensure alignment and collaboration on schedules/upcoming beats, supporting content, key learnings, goals and reports.
- Be a game expert. Invest the time to really understand the game you manage to better serve our player needs and appropriately develop the community based on this knowledge.
Community Sentiment
- Work with social and game data science to establish the processes and tools necessary to interpret, filter, and quantify positive/neutral/negative feedback from core players.
- Monitor, analyze, and report on community sentiment across key social and community channels to help partners understand key discussion drivers and learnings.
- Provide easily understandable and actionable feedback while flagging necessary actions coming out of the learnings to help drive or maintain positive sentiment.
Community Feedback
- Manage opportunities to secure community feedback beyond social conversations, through surveys, play tests, feedback sessions, Q&As, Frankenstein groups, and more.
- Highlight relevant and actionable feedback to marketing and production partners to help guide future communications, activations, and content.
- Ensure the best possible experience for our players by monitoring and reacting to changes in sentiment and delivering content and interactions aligned with players’ needs.
Community Growth
- Build out Firaxis’ identity across all owned social and community platforms, highlighting the talent in the studio, our expertise, hobbies, and unique culture to attract new talent.
- Work with marketing partners and agencies to start and grow our tiktok channel with meaningful and authentic vertical-based content from our studio.
- Be responsible for engaging and growing our player base across our community channels including, but not limited to, Discord, Reddit and Civ Forums.
Community Support
- Provide light moderation, focused more on empowering positive voices in the community as brand advocates, and showing little tolerance for bullying, hate, threats, discrimination, etc.
- Work with CS to have messaging ready and in-hand for upcoming beats and expected challenges to ensure consistency and direct players to the right destinations.
- Report bugs, issues, outages, problems, while identifying solutions and advising on the player messaging to help navigate the situation when possible.
Community Engagement
- Prioritize collaboration with communications for keeping players up to date on game changes, in-game activations or events, fixes, and the development roadmap.
- Focus on one-to-many conversations, looking at how to drive conversations and content that resonates with the broader community instead of individuals.
- Tap into real world conversations and trends, and through dialogue and content that resonates with our target audiences across relevant channels.
Community Events & Advocacy
- Maintain a clear understanding of key influencers, micro-influencers, and voices within the community and how they contribute to the conversation.
- Own the planning, preparation, execution, and analysis of community events and activations (e.g. feedback sessions, industry events, fan events, etc.).
- Identify opportunities to reward the community through player-centric activations that help drive engagement, awareness, or growth (e.g. twitch drops, giveaways, etc.)
Community Content
- Work with Video and creative to create meaningful assets for our audience, tapping into their needs and interests, and driving positive engagement across priority channels.
- Work with video and creative teams to help guide our livestream programming through community insights, while helping on set and supporting with filming as needed.
Be familiar with design tools and be able to create GIFs, Memes, screenshots, etc. as needed to tap into conversations.
Please note that 2K Games and its studios never uses instant messaging apps or personal email accounts to contact prospective employees or conduct interviews and when emailing, only use 2K.com accounts.
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