About Us

The Financial Times is one of the world’s leading business news organisations, recognised internationally for its authority, integrity and accuracy. The FT has a record paying readership of over one million, three-quarters of which are digital subscriptions. It is part of Nikkei Inc., which provides a broad range of information, news and services for the global business community.

We have offices in more than 35 cities, including London, New York, Hong Kong, Beijing, Manila, Sofia, San Francisco and Tokyo.  Across the FT, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.  Learn more about the FT, at aboutus.ft.com.

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working, medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.  Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

The Role / Position Overview

The Senior Brand and Partnerships Manager - part of the global FT brand and partnerships team - is responsible for driving brand and partnership growth in the US, our key growth market. Working with the global team on brand campaigns and partnership activations, the role will provide a US lens to all activity to enhance FT’s US brand awareness and engagement.

The role will report into the Head of Global Media Strategy and Brand Partnerships and will work closely with the global communications and commercial marketing teams, as well as with the FT’s editorial and commercial staff. Operating at the very heart of the business, the brand and partnerships team offers a fast-paced and dynamic environment with a positive, creative, and ambitious culture. The role suits a candidate who is confident, driven, strategically minded, and has a real passion for news and digital media.

Although based in New York, the candidate should have a global mindset and will be required to help plan and execute global activations. There may be occasional weekend, early morning, or evening work, and some travel required.

Expectations of the role:

Elevate the FT brand externally and internally to drive US Brand growth:

  • Increase brand equity and salience of the FT among core, growth and internal audiences through campaigns, messaging, talent, experiences and correct use of brand 

  • Ensure FT brand messaging and campaigns are effectively tailored for a US audience  

  • Conceptualise and execute high-profile brand events and activations that connect the FT and Nikkei communities, showcasing FT as a premium brand through creative and digitally-savvy initiatives, ensuring creative excellence from conception to execution

  • Build strong relationships with key stakeholders including internal teams, external agencies, partners and clients

  • Undertake research projects into new technologies, competitor and industry reporting and analysis that may inform brand activity

  • Manage comprehensive event planning from conception to execution

Reach and engage target audiences in the US through premium partnerships:

  • Identify and develop partnerships, multidisciplinary initiatives and programmes that will impact brand and audience growth in key markets

  • Design and drive premium brand values and creative excellence across all partnerships and initiatives, working with internal and external agencies for creative execution

  • Manage all US partnerships from negotiation and planning through execution and completion

  • Drive global partnerships in assigned target vertical, e.g. Tech, FT Weekend

  • Negotiate partnership terms with partner and draft contract, seeking relevant approvals from legal and finance teams

  • Vet incoming requests, both externally and internally, with relevant stakeholders to avoid conflicts and maximise opportunities

  • Execute FT services (i.e. media planning, ad placements) and client services including branding, marketing, activation, speakers (etc) 

Stakeholder Management

  • Manage one direct report, supervising their work, development, performance, and career goals.

  • Manage expectations, anticipate needs and possible outcomes and prepare accordingly.

  • Build and maintain effective internal and external relationships; ensure alignment with other event-producing teams internally; collaborate with revenue-generating teams to drive reader and client engagement; help enforce partnership and event guidelines 

Required Skills / Experience

  • Extensive professional experience in brand, marketing, comms, media, journalism or related fields

  • Genuine interest in current events, media and journalism

  • A highly motivated self-starter and quick learner who takes initiative and demonstrates accountability for their work

  • Excellent organisational skills with an eye for detail, efficiency and accuracy

  • Excellent written and verbal communications skills

  • Computer literacy: Google Apps, MS Office Suite (PowerPoint, Excel, Word)

  • Natural ability to learn and develop new digital communications skills

  • Demonstrable experience working with senior stakeholders

  • Prior management experience

  • Experience negotiating with partners and suppliers

Personal attributes:

  • A proactive, enthusiastic approach with a passion for brand, and how that relates to events and face-to-face interactions

  • Globally-minded with an interest in media, business news and current affairs

  • High emotional intelligence, confidence and professionalism working with people of all levels internally and externally

  • Good time management skills and the ability to balance multiple projects and tight deadlines

  • Highly motivated self-starter

  • Ability to quickly establish confidence among editorial and commercial staff

  • A creative, flexible, enthusiastic attitude with sound and strategic judgement

  • Comfortable working in a complex environment with multiple stakeholders and competing priorities

  • Willing to consider flexible working hours when necessary

  • Embody the FT Values: integrity, ambition, trust, curiosity, inclusion, subscriber focus.

This position pays in the range of $70,000 - $80,000 plus a bonus package. The disclosed range estimate is for our NYC office. We operate a hybrid working schedule which means this role will be required to spend a minimum of 2 days a week in our New York office. 

 

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
United States of America - Voluntary Disclosure

Optional Additional Information

As part of the FT’s commitment to equality, diversity and inclusion, in this section we ask for information to help us measure the effectiveness of our equal opportunity policies.

This information is voluntary and your application will not be treated differently based on whether or not you provide these details.

Your information will be stored separately to your application on our recruitment system, with safeguards in place to ensure that your data is kept secure and treated confidentially. Hiring managers and recruiters cannot see this information on an individual basis.

We may use the data in an anonymized form for reporting purposes or as required to comply with statutory reporting requirements, depending on your location.

For further information, please see our candidate privacy notice. If you have any questions, please contact privacy.officer@ft.com for queries on data protection or talent@ft.com for queries on the recruitment process.

Sexual Orientation (Select one)









Gender Identity (Select one)








Ethnicity (Select one)









Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Financial Times’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.