Job Description 

Senior Marketing Manager, Asia (Maternity cover- 5 months)

Department: FT Professional

 Location: Singapore

About Us

Across the FT Group, our people are united by a mission to deliver world-class information, news and services to our global audiences. We're a digital-first organisation made up of journalists, technologists, product managers, event planners, strategists, commercial and finance experts, marketing and communications specialists - and much more. Our strength is in our employees.

Our commitment to diversity and inclusion in the workplace

At the FT, we aim for employees across all regions to have a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work and have the flexibility they need to meet their personal needs. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Overview

The Senior Marketing Manager - Asia is responsible for defining and delivering on a marketing strategy that supports the attainment of annual sales revenue objectives in the APAC region.

Main Duties and Responsibilities

  • Develop and own the Asia marketing strategy plan based on an understanding of market opportunities, value proposition and business strategy

  • Establish a close working relationship with key stakeholders within the business, in particular the sales and customer success teams

  • Identify key prospects with the commercial team and agree strategies/programmes to engage and convert these organisations

  • Manage a marketing associate to execute campaign activity ensuring messaging is tailored to specific sectors and relevant tactics are selected

  • Campaign activity will include online/email marketing, nurture programs, webinars, telemarketing, and media partnerships but with particular emphasis on digital marketing techniques

  • Develop sales tools, including case studies, collateral and presentations, to support the business effort. Regionalise deliverables to suit the local requirements from key markets in Asia

  • Own the marketing budget and measure results of marketing programs and their impact on the business. Provide regular reporting and analysis of campaign performance

  • Be the main point of contact for the region, share best practice and manage third party data vendors

Organisational Interlocks 

  • Sales teams

  • Customer Marketing team 

  • Digital Marketing team

  • Marketing Operations 

  • Product Marketing team

Education/Experience 

  • Bachelor’s degree in marketing or comparable marketing qualification/experience

  • Experienced in marketing experience in B2B

  • Excellent communication skills and the ability to work with diverse teams.

Competencies Skills 

  • Goal/task prioritisation 

  • Problem solving skills 

  • Oral and written communication skills 

  • Planning/project management skills 

  • Time management skills 

  • Strong interpersonal skills 

  • Strong copywriting skills

  • Active listening skills 

  • Ability to leverage data and insights 

Behaviours 

  • Highly motivated 

  • Learns quickly in a fast-paced team environment 

  • Able to consistently produce results on time and within budget 

  • Highly organised 

  • Highly collaborative 

  • Goal/results oriented 

  • Energetic and proactive 

  • Detail oriented 

  • Committed to training and self-improvement 

  • Customer focused 

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, please contact a member of our HR team who will be happy to help. 

 

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