Account Manager

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Job Purpose

The Account Manager will develop relationships with our client and agency partners across all levels and support them to solve business challenges, and drive meaningful results. To collaborate on major initiatives and see them through to success, while being a primary contact for our partners.

The ideal candidate will have experience of selling across both print and digital, particularly digital. He/She will be self-motivated and have a drive to develop new relationships and build new business. In addition, a proactive mindset is crucial, particularly within the area of developing content ideas and solutions, not resting on their laurels but always looking for opportunities to deliver incremental revenue across their patch.

What You'll Do:  

• Identify, manage, and grow strategic partnerships with customers and agencies in Singapore.

• Solve partner business challenges by way of critical thinking and teamwork that produces industry leading business plans for large customers

• Work with clients and agencies to cross sell and up-sell opportunities that contribute to the team's ability to exceed revenue targets

• Able to understand client’s marketing approaches and objectives, and demonstrate how these principles have been used to guide on the response to briefs

• Track, analyse, and communicate key metrics and business results that improve campaign performances

• Efficient usage and up to date knowledge of Salesforce and other internal data/tech dashboards.

• Be on top of the website developments including editorial coverages / features, new products and its traffic

• Working closely with the advertising agencies on a regular basis and have constant conversations on a variety of clients; from big solution pitches to trading and programmatic.

• Proactively identify new target clients for FT Marketing Services offering.

• Use LinkedIn to conduct social selling and prospecting.

• Work closely with the Global Marketing team to help promote FT in Singapore and SEA. 

• Produce high quality proposals and presentations

• Ensure smooth and successful execution of campaigns by closely working with the Asia team; Planning, Production, Project Management, Audience Marketing and Campaign Management.

• Collaborate with the content solutions business development manager to accelerate the sales of FT content solutions.

• Work closely with the campaign management team to identify regionally packaged display products for regional clients.

• Collaborate with 3rd party reps around South East Asia to help them win business for the FT.

• Work on client relationships and campaign management with partnerships in India.

What We're Looking For: 

• Experienced in marketing/advertising/digital, with specific acumen across data and measurement.

• Ideal candidate would have experience either in Ad Sales or in Ad Agency business development

• B2B experience preferred but not essential.

• Established industry relationships and experience working with executive level business and marketing leaders within client organisations.

• Excellent presentation, communication, and collaborative skills.

• Analytical skills that can translate raw data from metrics into a performance measurement narrative that scales value for clients.

• An excellent understanding of current digital advertising strategies and technologies will be essential.

• Has a meticulous nature with excellent written and verbal communication skills in English.

• Ability to work collaboratively and in situations where direct authority is absent

• Has a motivated nature with the ability to prioritise and multi-task

• A proven track record working with multiple organisations and departments to create, convince and execute communication plans.

• Proactive in approach to new business.  

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, talent@ft.com and a member of our team will be happy to help.

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