Content Strategy Manager, APAC

About Us

The FT has an uncompromising mission: delivering independent, quality information, news and services to individuals and companies around the globe. It’s the cornerstone of our reputation and the heart of our ambitions for the future. But for our people, the FT offers so much more than what we do. FT people come from all kinds of backgrounds and work across a huge range of disciplines and locations, and find an empowering, warm and welcoming culture that values curiosity and rewards smart, ambitious thinking. Those who are willing to unite around our mission and live our values will find plenty to challenge, inspire and interest them. Like the audiences we serve, no two FT people are the same; but together we help our audience be better informed and understand the world around them. It’s a job that’s never mattered more, and a career that can take you anywhere you want to go.

Our commitment to diversity and inclusion in the workplace

At the FT, we give all employees a voice so that diverse perspectives are heard and valued. We believe that a supportive workplace is one where employees feel they can be themselves at work. We'll continue to remove barriers for all, and in particular barriers facing employees from underrepresented groups.

Role overview

The Financial Times is seeking a content strategy manager, APAC, based in Hong Kong. This is an exciting opportunity to help build the FT’s branded content and thought leadership offerings

You will work closely with the sales, production, project management and marketing teams to carry out various projects, from ideation through to completion, including but not limited to articles, digital interactives, videos and podcasts. 

This position requires a creative and emphatic strategist who is adept at translating client’s goals into engaging content, whilst at the same time ensuring that the output adheres to the FT’s standards. 

Key responsibilities

• Take ownership of content campaigns in APAC, from taking briefs, ideation and pitch stages, through to delivery 

• Act as content lead on campaigns, confidently discussing content ideas, and developing professional relationships with clients

• Work with key internal stakeholders and external parties (e.g. specialist writers) to deliver well-rounded pitches and campaigns

• Write pitch synopses and edit copies 

• Ensure the content supports the client’s brand goals while upholding the values of the Financial Times

• Build relationships with key client stakeholders

• Work with the APAC and global creative strategists and commercial producers o identify areas for growth within the partner content space

Qualifications and skills 

• Experienced in working at a publisher or a content agency 

• Knowledge of the banking and finance landscape in Asia and globally; knowledge of other industries such as technology, energy and luxury a plus 

• Well-versed in financial topics including wealth management, fixed income, alternative investments and cryptocurrency 

• Adept at translating complex or abstracts concepts into engaging content for readers 

• Proficient writing and editing skills 

• Content background; journalism experience is preferred

• Able work independently and as part of a team 

• Strong attention to detail, and comfortable working to tight targets and deadlines

• Fluency in spoken and written English a must; knowledge of an Asian language such as Chinese or Japanese is a huge plus 

What’s in it for you? Our Benefits

Our benefits vary depending on location, but we are committed to providing best in class perks across all our offices as well as an inclusive environment to develop your career. Examples of our benefits include; generous annual leave allowances, flexible working (including working from home), medical cover, enhanced maternity & paternity packages, subsidised gym memberships and Giving Back opportunities. Full details of our benefits can be found here.

Further Information

The FT is committed to providing an inclusive working environment for all. We are an equal opportunities employer who seeks to recruit and appoint the best talent regardless of age, gender, ethnicity, disability, sexual orientation, gender identity, socio-economic background, religion and/or belief. We have implemented a hybrid working model and we also promote flexible working and will consider specific requests around flexibility for all roles where it can be accommodated. Please let us know if you require any adjustments as part of the application process or to enable you to attend an interview. If you would like to discuss your requirements, or have any questions, talent@ft.com and a member of our team will be happy to help.

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