Farmstead is looking for a self-propelled, high energy Performance Marketing Manager to join the marketing team. You are a digital savant who creates effective advertising programs, automations, and campaigns which support new customer growth and retention. You make data-informed decisions and effectively communicate findings to others. You are self-directed, work with urgency, and also love collaborating with a team. You understand that Farmstead is in a period of rapid growth where things are moving insanely fast and everyone shares responsibility over the future of the company—you’ll be able to see your impact in real-time. That scares some people, but you’re one of the outliers who finds that kind of challenge exciting. In fact, you probably wouldn’t have it any other way.

What You’ll do:

We are a small but mighty marketing team, and this role will own a large portion of Farmstead's paid ads performance. You’ll be creating and managing paid digital marketing campaigns, and developing landing page tests that align with said campaigns. 

  • Report to the Chief Marketing Officer and Senior Manager of Lifecycle Marketing on the overall marketing channel strategy and execution, and report results weekly
  • Architect of digital marketing campaigns to support customer growth and lifecycle; ability to work within current platforms and identify/migrate to new ones as opportunities arise
  • Continuously monitor/optimize digital marketing campaigns for optimal performance, and to achieve Farmstead customer growth goals
  • Develop landing page tests in line with ad creative
  • Create campaigns that align with the most appropriate message and mission for Farmstead, demonstrating a deep understanding of our target customer
  • Manage campaign spend effectively to stay within a given budget, and maximize results for the available spend
  • Draft and submit creative briefs for artwork needed in paid ads and landing pages, which includes light copyrighting and occasional light content design or photography
  • Support new hub launches and development of marketing’s hub launch strategy
  • Build a strong rapport and trust with colleagues by demonstrating timely communication, high level of participation, honesty, and a team mentality
  • Other duties as needed to support customer growth at Farmstead

Requirements:

  • 3+ years of experience managing paid campaigns in Facebook Business Manager and Google Ads, with proven results (please provide specific examples)
  • Experience creating and testing landing pages (examples required)
  • Experience managing paid campaigns on TikTok, Pinterest, Nextdoor, Microsoft, or other platforms preferred
  • Must have experience managing digital advertising spend of $1M annually, at minimum
  • Possess a testing mindset 
  • High problem-solving skills 
  • Ability to self-manage in a remote setting
  • Stay current with emerging digital marketing trends + news
  • Proven ability to drive customer growth through digital marketing campaigns
  • eCommerce experience (especially in the food space) preferred
  • Bachelor’s degree preferred

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