Company Overview 

Farmers Business Network®  (FBN®) is on a mission to power the prosperity of family farmers and rural communities around the world, transforming how the world farms with an integrated, technology enabled agricultural platform.

We offer high ROI farm inputs, financial technology and sustainability products and services powered by network data, and farm-tested insights from our global farmer community.  Our platform helps FBN members make confident decisions to ensure the economic viability of their farms, while also empowering them to be a part of the solution as the global community confronts its most pressing issues: providing food security for a growing population, transitioning to more sustainable agriculture, and responding to climate change.

We are a dynamic, innovative, and mission-driven AgTech company that offers competitive compensation and benefits as well as boundless career mobility. We are backed by top investors, including Fidelity, ADM, Google Ventures, Kleiner Perkins, DBL Partners, T Rowe Price and Temasek. We have been featured in these articles by the Wall Street Journal and Forbes, and were also named "One of the 50 Most Innovative Companies in the World" by Fast Company Magazine.

Position Summary

We’re looking for an experienced Marketing Operations Manager to assist in the overall management and growth of FBN's marketing operations team. This role will have the core responsibility of helping support FBN’s marketing operations initiatives.

The Marketing Operations Manager is responsible for architecting, executing, optimizing, and reporting of demand and lead generation programs/campaigns for Farmer’s Business Network. The ideal candidate has a passion for process, data, and reporting. This role will report directly to the Director of Marketing Operations and work closely with the various marketing teams to develop and build scalable integrated marketing campaigns to fuel the sales pipeline.

You’ll have the opportunity to make a big impact with a company that is in high growth mode. Bring your expertise with Marketo marketing automation and campaign execution to become a key part of our marketing operations team.

Responsibilities 

  • Assist in managing Marketo instance, applying best practice initiatives, and improving team knowledge 
  • Manage build and implementation of 3rd party tools into Marketo
  • Support campaigns & data sync between Marketo and Salesforce
  • Develop scheduled and incremental reporting with the ability to compile and review raw data from Marketo and Salesforce, enabling one to provide detailed analyses, regularly assess program effectiveness, and make recommendations and optimizations
  • Monitor and maintain data quality in coordination with the Salesforce administration and other relevant data source stakeholders
  • Develop and implement policies and procedures in coordination with Marketing, Security and Compliance, Legal, and other stakeholders to ensure effective technology implementation
  • Ensure campaign setup and processes are in line with overall platform architecture and lead flow/scoring programs
  • Develop database segmentation - build audience lists that drive automation touchpoints and translate into a tailored campaign and program experience for audiences across specific market segments, industries, etc.
  • Monitor and report on program and ecosystem health - monitor audience and nurture counts within Marketo to ensure systems are operating correctly and report out on automation performance and impact for tactics of all levels (ad hoc emails, email nurtures, campaign syncs)
  • Make data-driven decisions and identify new opportunities for growth and efficiencies
  • Create new and refine existing reporting capabilities, automating reporting as needed
  • Helping to create and maintain an efficient process for campaign scheduling and deployment
  • Supervise global and regional MA performance, discover improvement opportunities and craft implementation plans for their execution

Minimum Qualifications

  • Marketo Certification strongly preferred
  • 4+ years working in a marketing automation role or similar managing the Marketo platform (ideally for a FinTech organization)
  • Troubleshoot technical issues and collaborate with system providers to implement solutions
  • Experience in the technical implementation of Marketo campaign management including Salesforce integration
  • Experience working with custom API calls, webhooks, and Marketo Custom Objects
  • Basic knowledge of email and landing page templates
  • Experience building and maintaining multiple scoring models
  • Experience building and maintaining data normalization and standardization campaigns
  • Relevant experience in digital marketing and campaign marketing
  • Proven experience in digital reporting and analysis, including building out multi-touch attribution models
  • Proven experience with automated data mapping to/from custom-built data houses
  • Experience with email, SMS, and phone compliance processes across different regions
  • Basic familiarity with HTML, CSS, and JavaScript
  • Experience working within corporate brand guidelines
  • Functional knowledge of digital marketing ecosystem, content marketing, and social media, as it relates to marketing automation
  • Comfortable working as part of a team-based across multiple offices as well as remote staff and various time zones (Global)
  • Ability to multitask and work well under tight deadlines in a busy environment, responding to requests and project briefs
  • Strong analytical skills and attention to detail
  • Exceptional written communication skills; proven ability to communicate effectively and influence all levels of staff
  • An extremely analytical mind and ability to translate data into actionable, effective, and profitable marketing campaigns; experience managing and interpreting analytics 
  • Experience with website analytics tools (e.g, Google Analytics, Tableau, Amplitude)
  • Experience with A/B and multivariate experiments

Preferred Qualifications

  • Previous experience in the agricultural sector, specifically financial services or insurance
  • Experience with Contentful is a plus
  • Experience with Tableau is a plus
  • Experience with Salesforce is a plus
  • Experience with Amplitude is a plus

Characteristics

  • The successful applicant will be:
    • Interested in a fast-paced, startup environment where new opportunities and challenges are around every corner
    • Strong communication and interpersonal skills, professionalism and accountability
    • Independent, dependable go-getter with a demonstrated ability to proactively manage successful projects from ideation to completion while creatively problem-solving along the way
    • Capable of working autonomously, extremely organized, detail-oriented self-starter who enjoys collaboratively working across multiple business units

 

Equal Opportunity Statement

FBN is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. FBN considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.

We participate in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program here.

FBN is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please complete this form.

Working Conditions and Physical Demands (the options selected below may only be updated by the HR and EHS teams): Equal Opportunity Statement

To understand the physical demands of this job, please click this link and refer to Template B

The following represents FBN's reasonable estimate of the US national average base salary range of possible compensation for this role based on market data and placement of internal employees: $110,000 - $130,000. 

This salary range may vary based on geography and variations in cost of labor and cost of living. Beyond the above or adjusted to market salary range, FBN also offers all full-time employees competitive equity compensation, health and wellness benefits, and various perks.

FBN is proud to be an equal opportunity employer that is committed to diversity and inclusion in the workplace. We do not discriminate in hiring or any employment decision based on race, color, religion, national origin, age, sex (including pregnancy, childbirth, or related medical conditions), marital status, ancestry, physical or mental disability, genetic information, veteran status, gender identity or expression, sexual orientation, or other applicable legally protected characteristic. FBN considers qualified applicants with criminal histories, consistent with applicable federal, state and local law.
 
We participate in the E-Verify program in certain locations as required by law. Learn more about the E-Verify program here.
 
FBN is also committed to providing reasonable accommodations for qualified individuals with disabilities and disabled veterans in our job application procedures. If you need assistance or an accommodation due to a disability, please email fill out this form.
 
#LI-LC1
#LI-Remote

Apply for this Job

* Required
resume chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Farmer's Business Network, Inc.’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 04/30/2026

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your "major life activities." If you have or have ever had such a condition, you are a person with a disability.

Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Please reach out to our support team via our help center.