ezCater is the most trusted provider of corporate food solutions and is purpose-built for business. ezCater's corporate food platform and flexible, scalable food solutions allow organizations to centralize and track their food spend, and fulfill everything from daily employee meals to client meetings and company all-hands. ezCater backs this up with business-grade, best-in-class, customer service and an unmatched nationwide footprint. We're backed by top investors including Insight, Iconiq, Lightspeed, GIC, SoftBank, and Quadrille.
We're looking for a creative, curious, and data obsessed individual to join our Growth Marketing team. As the Growth Marketing Manager, you'll be part of a cross-functional team that is focused on new ways to maximize value from customers. We’re looking for an individual who can lead our existing customer paid marketing strategy.
Specifically, you will develop and drive the paid media & advertising strategy for existing customers. You’ll partner with the media team on audience strategy, KPIs, creative and budget to move customers along their journey with ezCater and deliver value. You won’t be a deep channel expert in the tool - but gathering the right insights, customer data and monitoring performance against goals will be essential to keep the channels optimized to influence existing customers. We have a proven media team focused on acquisition, and you’ll help take those insights and apply to retention.
Additionally, you will have responsibility for promotional strategy for customers across their lifecycle. This is a new area for ezCater and we need someone who can both think strategically and communicate cross-functionally to all levels across our business. This role has the ability to shape and inform our incentive strategy across the ezCater marketplace and drive significant value.
You're an ideal candidate if you are a fast mover, creative thinker, and have excellent project management skills to keep cross-functional teams aligned. You’re comfortable (and enjoy) working without a playbook while testing and tracking new programs and initiatives.
What You'll Do:
- Partner with Analytics team to build comprehensive understanding of current customer engagement with paid media to understand opportunities for further strategic investment
- Develop strategic media plans for existing customers across paid channels by partnering closely with media team channel managers
- Bring media plans to life through strategic ideation, brief development and ongoing optimizations to ensure KPIs are being met based on campaign objectives
- Partner with marketing analytics on experimentation and reporting needs for incentives and monitor results to determine business impact and inform future optimizations
- Create, build and monitor incentive/promo roadmaps for growth marketing team by partnering with team leads on learning agendas
What You Have:
- 5+ years of experience working in a growth marketing, customer marketing or performance marketing team
- Have experience managing complex, cross-functional projects, demonstrating knowledge of customer segmentation
- 1-3 years of digital media experience (either managing in-house or partnering with ad agency) with a preferred understand and focus on Google Ads
- Proficient in analytical methodologies and data interpretation, with 3+ years of hands-on experience in analyzing growth marketing metrics for actionable insights
- Proven experience leading cross-functional teams with senior management to achieve strategic outcomes
- Experience communicating complex messages and strategies in ways that translate to a varying audience effectively (both internally and externally)
- Think deeply about customers and understand what motivates them and how multiple channels impact the customer journey.
- Be creative enough to appreciate ad copy, analytical enough to grasp data science, and technical enough to understand how integration and attribution should work.
- Be able to flex between strategic thinking and tactical execution to achieve goals
- Be a team player that works exceptionally well cross functionally and with external resources (agencies, vendors, internal teams, etc).
The national cash compensation range for this role is $108,000 - $140,000.*
*Please note: Final offer amounts are determined by multiple factors, including prior experience, expertise and region & may vary from the amount above. This range does not represent additional compensation benefits (such as equity, 401K or medical, dental or vision insurance).
Please have fun with the Cover Letter section of the application! It does not need to follow “traditional” cover letter guidelines - we would love for you to write 150-500 words explaining why you are interested in ezCater and the role, and highlighting anything else you think we should know!
ezCater does not sponsor applicants for work visas or legal permanent residence.
What You’ll Get from Us:
You’ll get a terrifically compelling opportunity, in an environment of radical transparency, open access to all the data, and collaborative colleagues at every level of our organization. You’ll also get sane working hours and great flexibility around work/life balance.
Have people in your life – of any age – who always, often, or sometimes need your help? We make room for that. Have a bad thing or a good thing happen to you? We make room for that, too.
Oh, and you’ll get all this: Market salary, stock options that you’ll help make worth a lot, the usual holidays, all-you-can-eat vacation, 401K with ezCater match, health/dental/FSA, long-term disability insurance, remote-hybrid work from our awesome Boston or Denver offices OR your home OR a mixture of both home and office (you choose!), a tremendous amount of responsibility and autonomy, wicked awesome co-workers, cupcakes (and many more goodies) when you’re in one of our offices, and knowing that you helped get this rocket ship to the moon.
ezCater is an equal opportunity employer. We embrace humans of every background, appearance, race, religion, color, national origin, gender, gender identity, sexual orientation, age, marital status, veteran status, and disability status. At the same time, we do not employ jerks, even brilliant ones.
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