The Physician Liaison is primarily responsible for developing and implementing a marketing and sales plan to maintain and grow referrals from providers to EyeCare Partners and its network of Ophthalmology specialty services. The Physician Liaison will execute initiatives related to increasing loyalty and preference to EyeCare Partners affiliates among internal and external provider referral sources.
Through the use of a Customer Relationship Management (CRM) system:
Develop and maintain a record of current and potential physician referral sources within the current and future market areas of the company.
Develop, facilitate, and plan a regular cadence of visits and meetings with current and potential physician referral sources.
Gather and interpret the data and reports necessary to determine priority areas for growing referrals to ECP Ophthalmologists.
Develop, plan and facilitate a regular cadence of educational seminars, dinners, meet and greets between current and potential referral sources for our physicians and staff.
Work with practice administrator, key physicians and staff to develop, implement, and expand satellite locations.
Actively partner with business development director, marketing manager, RVP and growth team, along with other corporate resources, to co-develop overall organic growth strategies, market analysis and identify/execute on best practices for organic growth.
Act as point of contact for all current and potential referral sources if issues arise with referred patients. Investigate issue and collaborate with others to reach satisfactory resolution.
Be point of contact for all medical, trade, and physician organizations within the practice’s current and future markets.
Work with marketing manager, practice administrator, business development director and outside firms to develop and maintain all internal and external company marketing initiatives.
Set up and host company information sessions at trade shows, health fairs, and community events sponsored or supported by the marketing plan.
Monitors co-management relationships with practice doctors, outside optometrists and staff.
Performs other duties as assigned.
Minimum Background Requirement
Bachelor’s degree or equivalent combination of education and experience.
Five (5) years’ experience in the healthcare industry or related area.
Sales/marketing specific background with focus on consultative selling.
Health care/physician sales experience (Preferred)
Excellent written and verbal communication skills required.
Wide degree of creativity and latitude is expected.
Time management skills.
Interest and ability in generative thought regarding creative growth strategies.
While performing the duties of this job, the employee is regularly required to talk and hear. The employee is occasionally required to stoop, kneel, crouch or crawl. The employee must frequently lift and/or move up to 10 pounds.
Specific vision abilities required by this job include close vision, distance vision, color vision, peripheral vision, depth perception and ability to adjust focus.
If you need assistance with this application, please contact (636) 227-2600
EyeCare Partners is an equal opportunity/affirmative action employer. All applicants will be considered for employment without attention to race, color, religion, sex, sexual orientation, gender identity, national origin, veteran or disability status.
Please do not contact the office directly – only resumes submitted through this website will be considered.