Today, over 100 million Americans don't want or can't get a credit card. Yet, there are very few alternatives for establishing your credit other than with a risky Credit Card. Our mission is to make credit building safer, smarter, and more accessible for everyone. Extra is the first debit card that builds your credit and earns rewards points. 

(We couldn't believe this didn't already exist either)

Extra is run by a small, lean, and customer-obsessed team. Our crew has been responsible for internet sensations like Down to ShopTry Not to Smile, and Coasterville — We are funded by some of the best consumer venture firms including Greycroft, Lerer Hippeau, Firstmark Capital, and more. As of recent, our cofounders Max and Cyrus made the Forbes 30 Under 30 List in 2020.

What we’re looking for:

Extra is looking for a Analytics Lead- Marketing who is innovative, highly-motivated, proactive and most of all, has a proven track record of success driving user growth.

You will collaborate and lead projects with product management, creative, marketing, and growth teams. You will transform massive ads data from various platforms, generate performance metrics, and share the results with stakeholders at all levels of the company.

What you’ll do:

  • Evaluate performance of push, email, in-app messaging, social media for acquisition and retargeting efforts, subscription, feature and content-led marketing through analysis of A/B test results and funnel analysis
  • Develop, train, and deploy ML models serving predictions and automating business processes
  • Lead and develop analytics to track performance of marketing campaigns from pre-launch to post-launch, including forecasting, tracking KPIs across all marketing channels and performing deep dive analyses to gain insights to optimize performance
  • Identify user growth and retention opportunities through advanced modeling, such as marketing attribution modeling, Media Mix Modeling and customer segmentation modeling
  • Perform churn, retention and acquisition analyses across growth marketing initiatives using tools such as SQL, Python, and R

Minimum Basic Requirements

  • BS in Mathematics, Statistics, Computer Science, Economics, Physics, or other behavioral and/or equivalent quantitative science
  • 7+ years industry experience in growth data science or analytics, preferably with experience leading large scale projects 
  • Extensive knowledge on various marketing channels, including social media, TV, paid media, paid search, SEO etc.
  • Hands on experience with customer journey analysis, marketing attribution models, media mix models, adstock transformation, and lifetime value modeling
  • The ability to clearly communicate complex results to technical and non-technical audiences
  • Excellent data extraction and cleaning skills in SQL, NoSql, Python, and the ability to troubleshoot data errors and discrepancies from various sources
  • Knowledge of Experimental Design
  • Highly autonomous, versatile, intellectually curious and resilient within a dynamic and fast-paced organization

Preferred Qualifications

  • PhD or Masters degree in Statistics, Computer Science, Physical Sciences, Economics, Math or a related technical field
  • 3+ years of management experience
  • Familiarity with Branch as well as AWS tools like S3, Sagemaker, Lambda etc
  • Extensive knowledge of device tracking and current privacy policy’s impact on tracking 
  • Google Analytics and Google Tag Manager experience is a plus
  • Experience with designing and implementing A/B tests in tools like Google Optimize, Optimizely or Amplitude.
  • Passionate about leveraging technology to improve the customer experience

Not your role, but passionate about what we're doing? We'd still love to hear from you. Extra is always looking to hire exceptionally talented people who want to help change the future of wealth creation.

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