At Everlane, we want the right choice to be as easy as putting on a great T-shirt. That’s why we partner with ethical factories around the world. Work with high quality and more sustainably sourced materials. And share the true cost of every product we make. But there's a lot more work to be done, and we're excited to be growing a team of motivated humans that are up for the challenge.
The Retention Marketing team is focused on enhancing our relationships with our customers and driving their long term value at Everlane. We utilize email as one of our main channels of communication and we are constantly testing frequency, campaigns, and content to drive the most relevant information for them.
The Marketing Analyst will support the Retention Marketing team by analyzing customer data, conducting testing, uncovering insights of customer behavior, developing dashboards to highlight trends and issues, and hindsighting campaign effectiveness. They are passionate about solving business problems and effective at turning large datasets into actionable insight. They excel at data mining, analysis and are highly skilled at visualizing and communicating insights to leadership. They’ll help with complex, multi-disciplinary projects using data warehousing and analytics expertise, manage project schedules, identifying risks, and clearly communicating them to project stakeholders
Your day-to-day:
- Analyze data and develop core dashboards, reports and tools to inform customer engagement and retention strategies
- Oversee the design, execution, and analysis of A/B and multivariate tests to enable data-driven decision making
- Provide oversight and/or lead major projects that inform the growth and marketing strategies essential to retention, lifetime value, and profitability
- Identify and interpret trends and patterns in datasets to attribute key business drivers
- Define key performance metrics that tie back to business performance and initiatives
- Serve as strategic thought partner on marketing outcomes and campaign optimization
- Present findings to internal stakeholders and leadership
We'd love to hear from you if you have:
- 2+ years’ experience working in business intelligence, analytics, or a similar role
- Experience building intuitive and actionable dashboards and data visualizations that drive business decisions (Tableau, Looker or similar BI platforms)
- SQL capabilities - ability to write complex and optimized queries to extract data from our data warehouse
- Able to identify patterns and pull insights from open-ended business problems
- Skilled in tailoring insights to present clearly to technical and non-technical audiences
- A degree in economics, operations research, mathematics, statistics, engineering, psychology, or another field with quantitative roots and demands
- Excellent problem-framing, problem-solving and project management skills
- Experience communicating with cross-functional stakeholders