We are dreamers, doers, and enthusiasts....!
Our mission is to enable our customers on leisure and/or business travel to enjoy a seamless travel booking experience from the tip of their fingers. Therefore, we are continuously working passionately on providing diverse and attractive offers on our online booking platforms Eurowings & Eurowings Holidays and mobile Apps to empower our customers with relevant information and smart digital services throughout their travel experience.
Your mission
As Head of Performance & CRM Marketing (all genders) you will be responsible for the digital Marketing activities and budget, setting out the strategy, scaling ad tech setup from a business perspective, improving processes and relevant KPIs.
Your tasks
- You build the overall Performance & CRM Marketing strategy of Eurowings Digital, always having in mind innovative solutions and novel ways to deal with problems/opportunities along customer and internal touchpoints
- You are responsible for the optimal allocation of large budgets and organizational resources across all channels to enhance department OKRs
- You develop and sustain a holistic tech setup across all channels
- By analyzing relevant data, you make customers and their needs a primary focus of the solutions developed by your team
- You are responsible for an end-to-end alignment and optimization with marketing and other communication departments
- You share your strategy & vision to your team and define with them clear milestones in how to achieve it
- You are responsible for the disciplinary management of the Performance & CRM Marketing team
- You develop a capable, diverse, cohesive, and motivated team through situational leadership to maximize collective skills and talents
- You are responsible to ensure all occupational safety standards are maintained in the team
Your profile
- You have at least 8 years of relevant work experience in a (Performance) Marketing team
- You already have experience in leading and coaching a team for at least 2 years
- You have profound knowledge in all areas of performance marketing (SEA, SEO, affiliate, e-mail, paid social and display) and know how to manage budgets and resources based on KPIs
- You have an overall understanding of the Digital Marketing Landscape as well as MarTech tools
- With your strong analytical skill and solid business understanding, you are able to influence the overall business strategy of Eurowings Digital, Eurowings, and Lufthansa Group
- You are an effective communicator able to present your ideas, strategies, questions, or issues using the appropriate tone and language
- With your cross-functional stakeholder management and agile skillset, you know how to integrate information from all relevant departments, identify key information to achieve company´s goals
- You are able to make decisions within a reasonable time, creating relevant options for addressing problems/opportunities
- You inspire, encourage, and bring positivity and motivation to your team
Please note that the contract for this position is a limited contract for a parental leave replacement
We are an equal opportunity employer and value diversity at our Company
Eurowings Digital Benefits
We value your performance and offer you plenty of advantages 🎊
- Fly with friends and family around the world by using the entire Lufthansa and partner network
- Discover the world within 30 vacation days a year + two days off for Christmas and New Year's Eve
- Get discounts across a large range of brands (e.g. Telekom, Zalando, Apple, Sixt, Bosch…)
- With "Joblunch" from Belonio, Eurowings Digital finances up to 2 EUR of your lunch on working days!
Drive your career growth 🎓
- Evolve professionally in our agile environment by taking part in challenging projects with cutting edge technologies and a lot of personal responsibility
- Shape your career growth through regular discussions with your Team Lead and 360° feedbacks from your colleagues
- Work in a cross functional team where you gain/share knowledge every day and on regular talks like “Peer School” or “Ask the Expert”
- Every year you will get a training budget for meetups, conferences, trainings, coaching
- You can improve your (German) language skills through our online courses
- With your Linkedin Learning account you access plenty of additional trainings and courses
We bring a unique environment, where we make it happen 🙌
- We love dogs! Feels free to bring your doggo to the office :) They can "work" from our separate dog office
- Get excited and challenge your colleagues while playing with our Playstation 5 or kickertable
- Participate directly in the creation of our product that helps millions of customers create amazing travel memories
- Feel at home in our (English speaking) international & diverse team
- Take part in our regular team events where we celebrate all together e.g. major successes, Carnival or the end of the year!
- Feel our unique atmosphere: a start-up spirit integrated in a big company
- With our trust-based working hours, you can start and finish at a time that suits you for a harmonized work-life balance
- Our hybrid working model gives you the flexibility to keep close connections with your teammates at our offices (e.g. through onsite events), while also having the possibility to work from home
- Relocation package and personalized support (e.g. for Visa or Work Permit) will be offered for you and your family if needed
- #Trust&Commitment #Customer #Data-Driven #Performance #Do-it : join us and live our values. This already resulted in specific actions like: Fuckup nights, guided tours at the airport or strategy sprints!
