About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. 

We leverage deep technology and data science to streamline the life insurance process, making it more accessible and convenient. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes! We’ve issued billions in coverage each month and eliminated the traditional barriers, ushering the industry into the modern age. Our full-stack technology platform is the backbone of family financial health.

We make getting life insurance easier, faster and better for everyone. 

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, Robert Downey Jr and others. This year, we were named on CB Insights' Global Insurtech 50 list and BuiltIn's Top 100 Midsize Companies in San Francisco. We are scaling quickly and looking for passionate people to protect the next million families! 

About the Role

We are seeking a seasoned product manager to join our New Business (‘zero to one’) team. You will collaborate with a nimble, fast-moving, and passionate team to develop, launch, and scale new Ethos products and experiences. The ideal candidate will act as an end-to-end business owner, possessing the skills to create world-class product experiences, effectively reach consumers through optimal marketing channels, and monetize these experiences. We are looking for someone who shows exceptional ownership, cross-functional leadership, agility, a strong experimental mindset, and resilience in overcoming obstacles to achieve results.

Duties & Responsibilities: 

  • Develop and launch zero-to-one, end-to-end insurance and insurance-adjacent product experiences, reaching millions of online insurance shoppers. Example products include Indexed Universal Life, Annuities, Whole Life, Burial Insurance, and Estate Planning.
  • Collaborate closely with the marketing team to devise our go-to-market strategy, identifying target audiences, value propositions, key messaging, and optimal marketing channels.
  • Work in tandem with the in-house sales team to enhance conversion rates.
  • Maintain a data-driven approach, analyzing overall unit economics, acquisition metrics, product performance, and sales funnel metrics. Utilize data insights to refine product funnels, sales approaches, and marketing strategies to achieve product-market fit.
  • Lead a high-performing, cross-functional team through influence. Foster an environment of high trust, seamless collaboration, and peak performance among team members.

Skills & Qualifications:

  • 7+ years of experience as a product manager in a high-growth technology company, developing products that engage millions of consumers. At least 4 years of experience as a direct-to-consumer PM, including 2+ years in building, launching, and scaling zero-to-one products. 3+ years of high-quality startup experience is strongly preferred.
  • Proficiency in leveraging data, customer insights, user psychology, and first principles thinking to generate hypotheses, design experiments, test, and refine ideas. Strong UX and design sensibilities, with the ability to collaborate effectively with UX designers to deliver outstanding experiences.
  • Track record of not only building products but also successfully bringing them to market. Understanding of both paid and organic customer acquisition strategies, with experience collaborating closely with marketing teams.
  • Experience in optimizing conversion rates and ARPU within digital and sales funnels.
  • Strong analytical orientation with a focus on logical, data-driven decision-making and the ability to measure success effectively.
  • Demonstrated ability to work cross-functionally with diverse stakeholders in marketing, compliance, design, analytics, engineering, and sales, leading by influence towards a unified vision.
  • Unyielding drive to set and pursue ambitious goals, prioritize effectively, overcome obstacles, and execute efficiently.
  • Exceptional ownership mindset, capable of operating with a high degree of autonomy.
  • Ability to balance strategic big bets with tactical, incremental improvements, thinking at both the 10X and 10% levels.

This is a hybrid role based in the San Francisco Area or a remote position that can be based anywhere in the United States.

#LI-Remote #LI-JA1

The US national base salary range for this full-time position is $130,000 - $217,000. Our salary ranges are determined by role, level, and location. The range displayed on each job posting reflects the minimum and maximum target for new hire salaries for the position across all US locations. Within the range, individual pay is determined by work location and additional factors, including job-related skills, experience, and relevant education or training. 

Please note that the compensation details listed in US role postings reflect the base salary only and do not include applicable bonus, equity, or benefits. 

You can find further details of our US benefits at https://www.ethoslife.com/careers/

Don’t meet every single requirement? If you’re excited about this role but your past experience doesn’t align perfectly with every qualification in the job description, we encourage you to apply anyway. At Ethos we are dedicated to building a diverse, inclusive and authentic workplace.

We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

To learn more about what information we collect and how it may be used, please refer to our California Candidate Privacy Notice.

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