About Ethos

Ethos was built to make it faster and easier to get life insurance for the next million families. Our approach blends industry expertise, technology, and the human touch to find you the right policy to protect your loved ones. Using predictive analytics, we are able to transform a traditionally multi-week process into a modern digital experience for our users that can take just minutes!

Our investors include General Catalyst, Sequoia Capital, Accel Partners, Google Ventures, SoftBank, and the investment vehicles of Jay-Z, Kevin Durant, and Robert Downey Jr. We are listed in Forbes’ Top 50 Fintechs of 2020. And for exciting news about our growth check out Life-Insurance Startup Ethos Valued at More Than $2.7 Billion. We are scaling quickly and looking for passionate people to protect the next million families!

About The Role

As the Senior Manager of Paid Search at Ethos, you will lead paid search, GDN, and Youtube for Ethos’ consumer business. You will own the budget, tools, agencies, resources, and results to scale profitably. We think Ethos is destined for very big things and we are betting that you will take the initiative and contribute to our success! As a fast-growing startup, you will be working closely with colleagues across all teams and senior management.

Responsibilities

  • Define the SEM paid media strategy and lead a lean team to run campaign execution to increase lead generation and optimize return on spend
  • Own the bottom line on SEM as a core marketing channel for the business
  • Partner with internal teams (e.g. Creative, Compliance, Product) to effectively drive all aspects of Paid Search; clearly communicate goals and areas of opportunity to management.
  • Collaborate closely with cross-functional teams (Product & Engineering) to develop and execute a high-throughput high-impact data-centric testing plan for Paid Search. Collaborate with internal teams on digital strategies for product launches. Collaborate with the creative team on performance, trends, and campaign tests to help guide opportunities, strategies, and creative messaging.
  • Delve into data to develop deep analytic insights into Paid Search performance and quickly execute on the insights you develop. Work in tandem with our data team to build new collections and understandings.
  • Demonstrate thought leadership by conducting tests, developing, presenting test results, and making recommendations for new processes and strategic tactics for Paid Search.
  • Function as the expert in Google/Bing and any other relevant platforms and stay up to date on industry/competitive trends and technologies, betas, and Paid Search best practices

Qualifications

  • Proven track record of paid acquisition success in the life insurance industry or a high growth direct response B2C start-up
  • Highly analytical with hands-on technical know-how 
  • A minimum of 5+ years of experience planning and managing large-scale SEM programs
  • Experience with Smart Bidding strategies (Target ROAS)
  • Hands-on experience with paid search, including optimization experience with A/B testing, creative testing, and landing page testing
  • Solid understanding of performance marketing, conversions, and online customer acquisition
  • Effective and positive communication skills with the ability to work across teams in a rapidly growing start-up
  • Experience building in-house processes and tools (e.g. bid management)
  • Ability to research, identify and implement new strategies, with a focus on ROAS
  • Advanced MS Excel and ability to work effectively with business intelligence tools (ex. Tableau). SQL is a plus 

Everyone is welcome at Ethos. We are an equal opportunity employer who values diversity and inclusion and look for applicants who understand, embrace and thrive in a multicultural world. We do not discriminate on the basis of race, religion, color, national origin, gender, sexual orientation, age, marital status, veteran status, or disability status. Pursuant to the SF Fair Chance Ordinance, we will consider employment for qualified applicants with arrests and conviction records.

#LI-Remote

Apply for this Job

* Required
  
Dropbox Google Drive
(File types: pdf, doc, docx, txt, rtf)

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Ethos Life’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.