We are looking for a Demand Generation Manager to deliver on all aspects of demand generation and pipeline maturation programs.  You will be responsible for the execution of all demand generation related programs with the goal of increasing market awareness and generating leads. We are looking for a results-oriented individual who is a data-driven with proven expertise in leveraging multiple channels. These channels include email, paid search, display, content syndication, retargeting, direct mail, and others to drive brand amplification and lead generation efforts at scale. Your keys to success will be the ability to organize, execute, communicate, and work in a fast-paced, global team. 


What you'll do:

  • Create a plan to develop unique, effective marketing campaigns that generate demand, capture engagement, and grow the marketing pipeline. 
  • Own metrics and reporting for all digital efforts including lead generation, conversion rates, pipeline contribution and awareness metrics. 
  • Nurture prospects and ensure that marketing leads are converted to sales opportunities. 
  • Build integrated plans by partnering with other marketing functions including field marketing, content, social media, product marketing, and marketing operations. 
  • Deliver high-quality, sales-ready leads to the sales team, enabling them to achieve their new customer acquisition and revenue targets. 
  • Create a best-in-class marketing campaign structure focused on pipeline contribution and growth. 
  • Understand the entire customer journey and execute best practices to engage prospects through the funnel. 
  • Manage program KPIs by analyzing program impact on pipeline, bookings, and revenue. 


Who you are:

  • Go getter, goal driven, and motivated by reaching quotas. 
  • Energetic and enjoys communicating with various levels of employees.
  • Detail oriented and able to manage multiple tasks simultaneously. 
  • Comfortable "conducting the orchestra", understands and able to discuss strategies.


What you'll bring:

  • Experience with demand generation programs (email - marketing and sales, SEM, events, drip nurture campaigns, etc.). 
  • Experience leading a project from inception to completion and analysis. 
  • Experience with lead scoring and nurturing campaigns. 
  • Ability to formulate analyses independently -- to transform data into actionable information. 
  • Ability to create structure in ambiguous situations and effective processes.  
  • Working knowledge of marketing automation software (Marketo or similar marketing automation software), Outreach, and Salesforce.  
  • Strong presentation and problem-solving skills. 
  • Must have experience in tech B2B space. 

About the company: 

More than just agendas or board management, eSCRIBE provides comprehensive meeting management solutions with powerful tools and efficient workflows that support staff, meeting participants, and the public at every step of the meeting lifecycle. Taking meeting automation to a higher level, we enable your organization to save time and money so your resources can be better spent on higher-value tasks and projects. 

Founded in 2007 and is headquartered in Markham, Ontario, our solutions empower organizations across North America and as far away as Australia. In Canada, we have become a favourite of municipal governments, with over half of the top 25 Canadian municipalities choosing eSCRIBE. Our recent consolidation with U.S.-based Passageways will enable us to reaffirm our commitment to our customers to deliver the most innovative solutions with the best customer experience possible. 

Passageways is the parent company of eSCRIBE. We’ve grown from a class project at Purdue University in West Lafayette, Indiana in 2003 into the world’s leading board management software platform today. With a recent $100 million investment from JMI Equity and our recent purchase of meeting management software company eSCRIBE, we’re poised to grow to even greater heights. 

Benefits and Perks: 

  • Company provided equipment (laptop, software, etc.) 
  • Employment with a growing, casual, fun, philanthropic minded company
  • Employer paid extended health benefits, including health spending account


Diversity Statement - Culture of Togetherness:  

At Passageways, our mission is to encourage and celebrate a culture of togetherness. We acknowledge that uniqueness is powerful, and we welcome, foster, and appreciate all. Diversity, Equity, and Inclusiveness fuel the Pathfinder atmosphere and all our efforts. Our power is in our people and we Pledge 1% to give back to our communities and across the globe.  

Passageways is an equal opportunity employer and committed to a diverse and inclusive working environment. Passageways does not discriminate based on race, national origin, gender, gender identity, sexual orientation, protected veteran status, disability, age, or other legally protected status. For individuals with disabilities who would like to request an accommodation please email peopleops@passageways.com. 

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