Marketing Manager, Paid Social

Join Our Journey at Engine

At Engine, we’re revolutionizing work travel. Our modern travel platform isn’t just about booking trips; it’s about transforming how businesses and their teams experience travel. From seamless booking options with top airlines, hotels, and car rental providers to single-invoice billing and flexible trip modifications, we make travel not only easier to manage but also enjoyable. Backed by powerhouse investors like Telescope Partners, Blackstone, Elefund, and Permira, we’re growing fast—and we want you to be part of it.

Your Mission:
As part of the Engine team, you’ll play a vital role in an environment where innovation meets collaboration. Here’s what you’ll take charge of:

• Own and execute the paid social strategy, optimizing for revenue growth, customer acquisition, and brand awareness.
• Develop and refine audience segmentation, leveraging ABM lists, SMB targeting, and intent data to reach high-value prospects.
• Test and optimize creative, messaging, and formats across platforms (LinkedIn, Meta, YouTube, etc.).
• Partner with the growth, product, and sales teams to align social campaigns with ABM and PLG strategies.
• Collaborate with the brand and creative teams to develop high-performing ad creatives that resonate with our target audiences.
• Work closely with the organic social manager to identify and repurpose high-performing UGC, customer stories, and community-driven content for paid amplification.
• Analyze and report on campaign performance metrics (CTR, CVR, CPL, ROAS), providing actionable insights and strategic recommendations.
• Experiment with new tactics, including video, interactive ads, influencer collaborations, and emerging ad formats.
• Contribute to broader marketing experimentation, exploring new channels, retargeting strategies, and audience growth tactics.
• Stay ahead of industry trends and platform changes to keep our paid social efforts competitive and innovative.

What You’ll Bring to Engine:
We’re looking for someone who’s ready to make an impact and grow alongside us:

• Experience: 4+ years of hands-on experience in paid social marketing, preferably in a high-growth B2B environment.
• Skills: You’re a problem-solver with Proven success in ABM, SMB acquisition, and brand awareness campaigns.
• Tech-Savvy: Bonus points if you’re fluent in LinkedIn Ads, Meta, YouTube, and have experience working with first-party data, intent-based targeting, and audience segmentation
• Mindset: You’re ready to roll up your sleeves, collaborate, and deliver results that matter.

Cash compensation: The range in base salary for this role is 120,000- 150,000 with upside potential based on performance. Final compensation packages are determined by various factors, including prior experience and expertise.

The Engine Edge: Perks & Compensation
We believe in rewarding great work with great benefits:

• Compensation: Competitive base pay tied to role and experience, with opportunities for bonuses, commissions, and equity.
• Benefits: Check out our full list at engine.com/culture.
• Environments for Success: Different roles have different needs in terms of the environments that drive success which is why we have a hybrid-hub model. Whether you are in one of our amazing offices or fully remote, we’ll make sure you have what you need to succeed.

Ready to Build the Future of Work Travel?
Join us on our mission to transform how work travel works—for businesses, for travelers, and for the industry. Apply now and let’s make travel simpler, smarter, and more enjoyable—together.