Manager, Lead Acquisition & Analytics

EnerNOC, an Enel Group a leading provider Energy Management and efficiency solutions, has an immediate need for a Manager, Lead Acquisition & Analytics. In this role, you will be responsible for building a team of strategic sales and marketing operations contributors, understanding regional and product-specific sales goals, sourcing and refreshing a steady stream of high quality leads, building and refining processes to ensure leads accelerate through the sales funnel, and surfacing insights to the sales and marketing organization to drive further productivity.

Key Responsibilities:

  • Work with sales and marketing leadership to understand regional and product-specific sales targets and customer buyer personas
  • Research EnerNOC customers and prospects, performing quantitative and qualitative analysis of their energy data for the purposes of sales qualification and lead scoring
  • Source leads to support the development of direct outreach and content marketing campaigns
  • Understand the sales funnel and build a prospect database to ensure the marketing and sales team have a broad enough addressable universe to ensure sales targets are consistently exceeded
  • Conduct deep analytics to better understand a prospect’s velocity through the sales funnel, providing regular insights to marketing and sales leaders to drive improved performance
  • Refine and implement a firmographic scoring model to help the sales organization the highest priority leads
  • Ensure prospect database hygiene and regularly propose new processes for improvement

Desired Qualifications:

  • 5+ years of experience in developing a high performing lead acquisition and data management function
  • Exceptional business acumen and the ability to manage directly and through influence in order to achieve positive business outcomes
  • Exceptional analytical skills and ability to deliver clear, action-oriented recommendations
  • Experience in marketing or selling to B2B targets
  • Experience with marketing automation platforms, including Eloqua, Google Analytics or similar web analytics tool, and CRM systems, including salesforce.com a plus
  • Proven track record in a fast paced environment and organizational skills to manage multiple projects with
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