Are you an aspiring entrepreneur with the expertise of a Product Marketer?  Are you an expert at leading cross-functional teams to drive meaningful business results?  Do you have the vision of a strategist and the urgency of an operator to find the quickest path to sustainable revenue growth?  Can you build great cross-functional relationships, get leadership buy-in, and launch new business initiatives all without breaking a sweat?

Then this is the role for you.

We are looking for a local to Waltham, MA or remote Product Marketing Manager to drive our ecommerce/online stores/marketplace selling solutions for small businesses here at Constan tContact / Endurance Group. You will gain deep insights into target customers and the market landscape, recommend offers to meet their needs, contribute to pricing and packaging recommendations, develop positioning and differentiated messaging, and drive sales and marketing growth plans. 

We are looking for someone who can effectively collaborate across the business to drive, monitor and communicate results.  Strong candidates will have experience leading cross-functional teams spanning Marketing, Sales, Product, Business Development, and Customer Operations with proven results. 

In this role, you will work closely with the Sr. Director of Product Marketing and executive leadership to define ConstantContact’s multi-product, multi-channel go-to-market strategy.  You will both leverage existing offers, and partner with Product, Marketing, and Sales teams to develop new offers using customer insights into market opportunities.  Candidates must have a passion for executing quickly and smartly, while building great working relationships along the way.  Top candidates will also have core product marketing experience defining product positioning, pricing and packaging, and digital growth strategies.  We are looking for someone who thrives in an entrepreneurial environment and has a strong bias for action.

What you'll do:

  • Advance the e-commerce go-to-market strategy, getting buy-in and alignment from product management, sales, services and from executive leadership
  • Ability to get things done. Collaborate with cross-functional team of peers spanning Sales, Marketing, Product, Customer Support, and other functions to operationalize and execute on the go-to-market strategy and integrated campaigns
  • Refine positioning of existing offers, define new offers, and set pricing and packaging strategies working closely with broader Product Marketing, Product and Marketing teams
  • Define and execute go-to-market plans by offer, brand, and channel
  • Partner with Product, Service, and Business Development teams to align roadmaps with offer needs
  • Track KPIs and manage portfolio of cross-sell offers so as to maximize potential of cross-sell line of business, balancing near-term and long-term objectives
  • Drive execution of strategy in partnership with brand General Managers to meet quarterly financial goals
  • Thrive in a fast-paced, high-stakes, high-visibility, rapidly changing environment

 

Who you are:

  • Bachelor’s degree in Marketing, Business or related field or equivalent 
  • 5+ years of experience defining revenue-growth strategy and leading cross-functional teams to implement strategy (examples include Product Marketing, Product Management, Marketing)
  • Track record of proven business results from leading cross-functional teams
  • Email Marketing, eCommerce ecosystem background is a must
  • Strategic thinker and experienced operator: Proven ability to both identify opportunities in the marketplace and drive action to pursue those opportunities
  • Strong collaborator who can build great working relationships with both peers and executive leadership
  • Excellent ability to create logic-driven, data-backed recommendations with an eye towards pithiness; excellent written and oral communication skills
  • Marketing mindset focusing on customer needs, how we match offers to those needs, and how we get target customers to buy (and rebuy)
  • 3+ years Product Marketing experience defining positioning, pricing, and packaging strategies that drive business results with experience in both products and services
  • Self-starter who can operate with limited guidance but knows when to ask for help
  • Positive attitude and proven team player
  • Fearless to take on new responsibilities or try something new
  • Outstanding flexibility, adaptability and sense of accountability

Preferred

  • Experience defining and leading execution of cross-sell or upsell strategies with experience in both self-service eCommerce and direct sales channels
  • Experience in technology industry serving SMB and/or upmarkets
  • MBA, advanced marketing degree a plus

Why you’ll love us:

  • In this era of COVID-19, we believe in putting our employees first and keeping them safe. We were one of the first technology companies to make significant changes to our office environments and team interactions, including mandatory working from home and safety procedures to enter our office space. We are committed to not require any face-to-face interaction for our employees until the data shows it is entirely safe for our teams. We have made the decision to stay remote until June 2021.
  • We celebrate one another’s differences.  Although we're proud of our culture of diversity and inclusion, we're working hard to strengthen and improve this culture.  We have programs in place that bring us together on important issues and provide educational opportunities for all employees.  
  • Join the experts. If you're passionate about supporting businesses of all sizes, you won’t find a better spot to share your talent.  We’re dedicated to improving the quality of our product from a customer standpoint, and have a true desire to “help the little guy/gals”. 
  • You’ll have opportunities to advance. We’re fans of helping our employees learn different aspects of the business, be challenged with new tasks, be mentored and grow. 
  • We’ve got you covered. We are a family! From medical to life insurance, education sponsorships to interest-free loans, Flexi-leave to casual dress code - we've got your back!

#LI-LY1

#5160

#INDCORP

 

Apply for this Job

* Required
  
Attach Dropbox Google Drive Paste
  
Attach Dropbox Google Drive Paste

U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Endurance International Group are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.