Constant Contact is looking for a consumer-centric Senior Director of Brand, Social and Content Marketing to lead strategy, marketing campaign development and Go-To-Market execution at our Burlington, MA location.

With storytelling, strategic insights and data acumen, this role will actively shape and express our brand to be culturally relevant and to develop deep connections with our customers, prospects and employees. Reporting to our Chief Marketing Officer, this will be a key role in the growth of our brand.

What you'll do:

  • Lead the strategic development, implementation, and evolution of our brand strategy to increase awareness and increase growth
  • Translate strategy into integrated marketing plans, campaign strategy and consumer experience(s)
  • Provide the creative leadership to develop cutting edge brand programs that build Constant Contact’s reputation and awareness while showing their ROI
  • Shape an end-to-end social and content experience that map to high-level business goals
  • Collaborate with cross-functional groups to drive strategic marketing planning and execution
  • Develop metrics that monitor brand health and brand KPIs to forecast, track, and analyze marketing initiatives to ensure we exceed performance targets
  • Oversee and optimize integrated marketing communication execution across the marketing mix from digital to TV to print
  • Engage with the Customer Value, Research and Analytics teams to derive qualitative and quantitative insights around motivations, behavior, attitudes and latent needs
  • Partner with creative directors to manage and guide design and creative development
  • Develop internal guidelines, brand assets to enable the organization to execute against the brand
  • Partner with product marketing to incorporate brand attitude, tone and manner
  • Project budgetary needs and lead communication of results to leaders across the company
  • Partners with FP&A on on-going basis to manage the budget for the function
  • Partners with Human Resources for the specifically assigned areas; creates and maintains a work environment that promotes client service, teamwork, performance feedback, individual and team recognition, mutual respect, and employee engagement ensuring quality hiring, training, and succession planning processes that encompass the company’s diversity

Who you are:

  • Passionate about small business success
  • Experienced with creating, launching and/or revamping national or global consumer brands in a variety of context and scenarios
  • Adept at modern marketing strategies (content strategy, social, experiential etc) to dimensionalize the Constant Contact Brand and drive awareness, preference and conversion
  • A candidate with a proven track record of developing and executing integrated marketing strategies and campaigns inclusive of cultural marketing and influencer marketing, that drive awareness, engagement, and loyalty through best in class programs
  • Able to provide leadership, mentorship and build internal culture
  • Executive level, client facing communication skills
  • 10+ years of consumer brand management ideally in corporate and startup environments with the ability to be scrappy
  • Expert in utilizing a number of different methodologies to understand consumers, identify opportunity areas and drive cohesive experiences
  • BS/BA degree required; MBA or equivalent experience preferred

Why you’ll love us:

  • Love fitness? So do we! Enjoy our free fitness center, just a short stroll away, and outdoor yoga all summer long.
  • We know you’re more than what you do from 9-5. Whether you can’t learn enough about Ayurveda, or prefer to spend free time walking shelter dogs at your local animal rescue, we support however you fuel your passion when you’re not fueling our brands. Our employees use our products for free (or at deep discount!) to help them refine their passion projects.
  • We keep you well fed and hydrated. Daily breakfasts, healthy snacks, flavored seltzer dispensers, and lunch every Friday.  And don’t miss our bar with four rotating taps and Willy Wonka style candy counter.
  • We volunteer. A lot. Through partnerships with local charities like Rosie’s place, Junior Achievement, and Lazarus House, our teams are routinely out in our community giving back and doing good.
  • Plentiful parking.  Park further away to get your steps, or as close as you can to the entrance - it doesn’t matter to us, because there’s plenty of free onsite parking and electric car charging stations. 
  • Stretch your legs. We have stand up desks, and if you’re really motivated, you can do a few miles on the treadmill desks.  We have communal seating to work and chat if you need a fresh view. Go ahead, get moving!
  • We’ve got you covered. From 401k, generous PTO, tuition reimbursement, casual dress code and excellent medical, dental, and vision - we’re there for you!

 

 

Apply for this Job

* Required

  
  


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Endurance International Group are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 1/31/2020

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

Because we do business with the government, we must reach out to, hire, and provide equal opportunity to qualified people with disabilities1. To help us measure how well we are doing, we are asking you to tell us if you have a disability or if you ever had a disability. Completing this form is voluntary, but we hope that you will choose to fill it out. If you are applying for a job, any answer you give will be kept private and will not be used against you in any way.

If you already work for us, your answer will not be used against you in any way. Because a person may become disabled at any time, we are required to ask all of our employees to update their information every five years. You may voluntarily self-identify as having a disability on this form without fear of any punishment because you did not identify as having a disability earlier.

How do I know if I have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Blindness
  • Deafness
  • Cancer
  • Diabetes
  • Epilepsy
  • Autism
  • Cerebral palsy
  • HIV/AIDS
  • Schizophrenia
  • Muscular dystrophy
  • Bipolar disorder
  • Major depression
  • Multiple sclerosis (MS)
  • Missing limbs or partially missing limbs
  • Post-traumatic stress disorder (PTSD)
  • Obsessive compulsive disorder
  • Impairments requiring the use of a wheelchair
  • Intellectual disability (previously called mental retardation)
Reasonable Accommodation Notice

Federal law requires employers to provide reasonable accommodation to qualified individuals with disabilities. Please tell us if you require a reasonable accommodation to apply for a job or to perform your job. Examples of reasonable accommodation include making a change to the application process or work procedures, providing documents in an alternate format, using a sign language interpreter, or using specialized equipment.

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.