Responsibilities:
● Work closely with sales and marketing teams to identify our target email audience and grow our email list, using particularly placed sign up forms and gated content throughout the larger website
● Design and implement direct email marketing campaigns. This includes (but is not limited to) developing copy and subject lines, designing email templates, building email lists, and more.
● Manage and report on email marketing campaigns and results; use results to determine ROI, make suggestions for improvements, and establish best practices
● Create email templates, content, and messaging that resonate with B2B audiences
● Build and maintain email lists, segmenting by industry, persona, and stage in the buyer journey
● Use tools like BuildWith to identify ideal prospects and manage a data cleansing team to identify prospects to fuel campaigns
● Test and optimize email campaigns for open rates, click-through rates, conversion rates, and other key metrics
● Collaborate with cross-functional teams, including content, design, sales, and product, to align email marketing with broader marketing strategies
Requirements:
● 3+ years of experience in B2B email marketing, preferably in the software industry
● Experience with email marketing platforms such as HubSpot, Marketo, or Pardot
● Proven experience using SalesLoft or Outreach for email outreach and sales engagement
● Strong analytical skills and experience with email campaign reporting and
analysis
● Excellent written and verbal communication skills, with an ability to tailor
messaging for B2B audiences
● Self-starter with a high level of initiative and ability to work independently
● Collaborative team player with strong interpersonal skills
The Emotive Story
At Emotive, our vision is an internet that is more human. Since our launch in 2018, Emotive has become the product of choice for over 1,000 eCommerce companies to drive more sales and build more personal relationships with customers.
We’re extraordinarily proud of the company we’ve built. We’re a driven, passionate, responsible group that values personal and professional growth equally. We take care of ourselves, our families, our customers, and one another. We believe in sustainable and diverse approaches to work and life, because optimizing for the long-term is the best path to success.
Diversity & Inclusion at Emotive
Emotive is committed to bringing together individuals from different backgrounds and perspectives. We strive to create an inclusive environment where everyone can thrive, feel a sense of belonging, and do great work together.
We are proud to be an equal opportunity employer open to all qualified applicants regardless of race, color, ancestry, religion, sex, national origin, sexual orientation, age, citizenship, marital status, disability, gender identity or expression, Veteran status, or any other legally protected status.
