DocSend is looking for a data-driven Senior Product Marketing Manager to accelerate new-logo acquisition and revenue growth across self-serve and sales-assisted motions. As DocSend’s de-facto Head of Marketing, you’ll own DocSend’s end-to-end go-to-market(GTM) strategy. You’ll bridge Product, Sales, Paid Media, and Partnerships to deliver efficient, scalable demand. Your north star is business growth: you’ll define who we target, how we reach them, and how we continuously improve performance.
Responsibilities
Go-to-Market Ownership — Define target personas, select acquisition channels, and take ownership of our critical marketing performance metrics.
Cross-Functional Alignment — Take a leadership role in bringing together internal cross-functional partners and external contractors/agencies to deliver consistent, integrated campaigns.
Demand Generation — Plan and execute launch, lifecycle, and content programs that create qualified pipeline and incremental ARR.
Customer Insight Loop — Synthesize feedback from Sales, CX, and market research to inform product and marketing strategy.
Sales Enablement — Develop collateral, talk tracks, and competitive insights that improve win rates and shorten sales cycles.
Requirements
8+ years in growth marketing, demand generation, or product marketing for a B2B SaaS company, ideally with PLG and sales-led motions.
Proven track record owning and allocating budget to efficiently build acquisition funnels and hit aggressive trial, pipeline, and revenue goals.
Wide domain experience across multiple channels, such as SEO, SEM, paid social, partnerships, lifecycle email.
Strong analytical skills — you source your own data, create dashboards, and distill insights into actionable projects.
Exceptional cross-functional communicator who can influence cross functional stakeholders with data-backed recommendations.
Skilled storyteller able to translate product capabilities into customer value propositions and compelling content.
Preferred Qualifications
Experience in Series A, Series B, or post-acquisition startups
Familiarity with sales-assist and product-led motions within the same funnel.
Hands-on experience with modern growth technology stack
Comfortable operating in high-growth, resource-constrained environments and wearing multiple hats.