E-Commerce Marketing Manager | Reports to:  Head of E-Commerce | San Francisco, CA (Hybrid)

Who is Allbirds?

At Allbirds, we believe in using business as a force for good. We’re a global footwear and apparel brand with roots in New Zealand and our headquarters in San Francisco. Since 2016, we’ve been on a mission to prove that comfort, design, and sustainability aren’t mutually exclusive. Our commitment to creating better things in a better way is fueled by a belief that the fashion industry needs to focus less on flash and more on thoughtfulness. And as a certified B Corp, we’re dedicated to making the most sustainable products we can using premium natural materials - designed for life’s everyday adventures.

General

The E-Commerce Marketing Manager  is a strategic role that will influence critical marketing decisions.  This position will work directly with senior management and executive leadership.  This is a great opportunity to work with cross-functional teams, including product, brand, performance marketing and finance.

What does the job entail?

Go to Market Planning

  • Develop product launch calendar and strategies in collaboration with merchandising, content and product teams.
  • Define positioning, messaging and unique selling points (USPs) for new and key products.
  • Align launch pans with seasonal campaigns and promotional candidates.

Campaign Development and Execution

  • Plan and execute campaigns for various customer segments, partnering with PM and CRM, to drive awareness and conversion.
  • Coordinate with content ops to ensure marketing assets and product content are aligned and ready.
  • Work with merchandising to ensure promoted products are in stock and competitively priced.

Messaging and Creative Direction

  • Develop product marketing briefs for creative teams with key benefits, features and brand tone.
  • Ensure consistency in messaging across all channels, from PDP’s to ads to emails.
  • Drive on-site storytelling that supports campaign themes and sells products.

Customer Insights and Segmentation

  • Conduct market and customer research to identify target segments and shopping behaviors.
  • Define audience personas and tailor campaigns to specific customer needs.
  • Partner with analytics teams to measure campaign reach and engagement by segment.

Performance Measurements and Optimization

  • Track KPIs such as CTR, conversion, ROAS and campaign-attirbuted revenue.
  • Test different messaging, creatives, and offers to improve performance.
  • Share post-campaign analysis with merchandising, content and product teams to inform future strategies.

Cross-Functional Collaboration

  • With Content Ops: ensure all product marketing assets (copy, images, video) are optimized for on-site and off-site use.
  • With Merchandising:  align promotions with high priority product categories and ensure availability.
  • With Product Management:  coordinate feature launches, site enhancements and PDP improvements that support marketing.

More practical skills needed

  • BA/BS or equivalent, in marketing, brand management
  • 5+ years of professional experience in online marketing, e-commerce, or equivalent role with an analytics preferred
  • Expert in Microsoft Office/GSuite with experience in various analytics tools including but not limited to Google Analytics, Amplitude
  • Experience with Figma
  • Ability to effectively communicate results and data to the internal team and clients
  • Data driven with strong analytical and quantitative skills to identify and present opportunities and also measure success
  • Excellent analytical and problem-solving skills
  • Passion for our mission of sustainability - Doing better things in a better way

What we offer:

This position is based in San Francisco, CA,  The  pay range for this role is: $115-130k.  Allbirds routinely evaluates pay rates, and the ranges are subject to change based on market rates and other considerations.  We factor in a number of components when determining starting pay, including the job and level you are hired into, location, skillset, experience and peer compensation.

Benefits  Overview:

When you join our flock at Allbirds, we offer competitive pay as well as bonus and equity for eligible roles, healthcare, retirement savings, and other great benefits for the whole being. Eligibility requirements apply to some benefits and may depend on your job classification and length of employment. Benefits are subject to change and may be subject to a specific plan or program terms. For information about benefits and eligibility, please see the detailed list below.

  • Health benefits include Medical, Dental, and Vision plans for employees and eligible dependents. 
    • Medical plan options include: PPO, HDHP (100% premium paid for employees, employees only pay premium for dependents), and HMO (in California)
    • 100% Company paid OneMedical memberships available for members of certain medical plans. 
    • Company HSA contribution for enrolled HSA members.
  • Financial benefits include: company equity for eligible roles, 401(k) with employer matching contribution (with immediate vesting and pre and post-tax options), Employee Stock Purchase Plan, company-paid life insurance for full time roles, short-term and long-term disability, pre-tax savings programs for eligible healthcare, childcare and commuter expenses for both full and part-time roles, medical travel expense reimbursement program for full and part-time roles.
  • Unlimited PTO for full-time corporate roles, sick and vacation time for  other roles, plus parental leave (with a new parent bonus for full-time employees), volunteering, medical & family care leave, bereavement, jury duty, and voting.
  • Employee Assistance Program and more.
  • Other Perks include: the company discount (50%) on most Allbirds products, discount mall through LifeBalance, reimbursement on eligible wellness expenses (full-time employees) and cellphone and more for certain eligible roles.

 Work Environment

Work takes place in an office setting. This job may require working more than 8 hours per day and/or 40 hours a week. It requires the ability to sit and work at a computer for extended periods of time and communicate effectively with a diverse audience in person, by phone and by computer. This position requires the ability to occasionally lift, push, and carry up to 10 lbs frequently and up to 15 lbs occasionally.

Diversity

Allbirds has a culture of honesty, respect and trust, and we are committed to providing an environment where equal employment opportunities are available to all applicants and employees without regard to their membership in any protected classification such as sex, race, color, creed, national origin, ancestry, religion, age, marital status, pregnancy (including childbirth, lactation and related medical conditions) genetic information (including characteristics and testing), military and veteran, disability (mental or physical), sexual orientation, gender identity, gender expression, or any other status protected under applicable local, state, or federal law. Allbirds is committed to Equal Employment Opportunity (EEO) in all aspects of the employer-employee relationship including, but not limited to: recruitment, hiring, training, advancement and termination.

Allbirds believes in doing the right thing, and is committed to enhancing our diversity, and demonstrating that commitment to our employees, customers and community. The Company promotes diversity by developing policies, programs and procedures that foster a work environment in which differences are respected and employees are treated fairly.



 

 

 

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