Description Summary:

The Demand Generation Manager is responsible for leading full-funnel campaign strategy and execution across digital and offline channels. This role is critical to driving 50% of M3’s total pipeline by owning and optimizing marketing programs with a strong focus on lead quality, conversion rates, and return on investment (ROI). The role works cross-functionally with sales, design, and product marketing teams to generate, nurture, and convert leads from independent hotel owners to enterprise hospitality groups.

Essential Duties:

The duties listed below are the essential functions of this position, and they may change as the needs of the company demand. All associates are expected to do what is necessary to get the work done and to cooperate fully with their supervisor’s requests for additional or altered duties.

Plan and execute integrated demand generation campaigns across digital (Google, Meta, LinkedIn) and offline (direct mail, industry publications) channels
Build and optimize supporting assets including landing pages, ad creative, lead forms, and nurture flows
A/B test messaging, offers, channels, and creatives for continuous improvement
Drive campaigns to generate $500K–$1M in attributable pipeline monthly
Monitor and report on attribution, funnel performance, conversion rates, and ROI
Partner with sales on lead qualification, routing, and timely follow-up
Optimize lead capture forms and email workflows to improve MQL to SQL conversion
Improve lifecycle marketing efforts, including retargeting and nurture flows
Present campaign performance and strategic insights to leadership regularly
Build and refine attribution models to evaluate campaign effectiveness
Other duties as assigned

Education/Training/Experience:

7+ years of experience in B2B demand generation or growth marketing, preferably in SaaS or high-consideration purchase environments
Demonstrated ability to develop and execute successful multi-channel marketing campaigns
Proficient in Google Ads, Meta, LinkedIn Ads, and media buying for industry-specific publications

Professional Requirements:

Advanced knowledge of marketing automation tools (e.g., HubSpot) and CRM systems (e.g., Salesforce)
Highly analytical and data-driven, with strong skills in interpreting campaign data
Proven ability to align marketing efforts with sales goals and KPIs
Self-starter who thrives in fast-paced, results-driven environments
Strong communication and project management skills

Physical Requirements:

Ability to sit and/or stand for extended periods
Ability to perform work on a computer for extended periods
Ability to work in the office regularly, or pivot to working at home should emergency situations arise
Ability to attend work per assigned schedule and attend meetings with excellent attendance and punctuality
Ability to bend and lift up to 25 lbs

Important Note for Applicants:

We are currently able to hire applicants residing in the following U.S. states:

Alabama (AL)
Arizona (AZ)
Colorado (CO)
Florida (FL)
Georgia (GA)
Iowa (IA)
Louisiana (LA)
Michigan (MI)
Missouri (MO)
North Carolina (NC)
Ohio (OH)
South Carolina (SC)
Tennessee (TN)
Texas (TX)

We are unable to consider candidates residing outside of these states or internationally at this time.

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Director of Growth Marketing (Hybrid/Remote)

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