Position Description:

ServiceTrade is a leading SaaS company transforming the fire protection and mechanical industries. We’re seeking a motivated and skilled Senior Events Marketing Manager to join our growing team. As a Senior Events Marketing Manager you will be the driving force behind ServiceTrade's event strategy, orchestrating a portfolio of impactful experiences that generate qualified leads, amplify brand awareness, and cultivate strong customer advocacy. You'll be a strategic partner to sales, marketing, and product teams, translating business objectives into memorable and ROI-driven events. This role demands a blend of creativity, operational excellence, and a passion for building meaningful connections.

Why ServiceTrade:

We are on a mission to revolutionize the commercial service industry through high-impact, experience-driven events that bring our brand to life and empower service contractors to make informed decisions about their field service management software.

What sets us apart? Our product is a true GAME-CHANGER that provides our customers a massive ROI and keeps them on the leading edge of the industry.

About You:

You're a seasoned Events Marketing Manager with 5+ years of experience leading end-to-end B2B event strategy and execution. Deeply aligned with sales, you develop strategic event programs that directly support pipeline growth, accelerate deal cycles, and enhance revenue team engagement. You thrive in fast-paced environments, build strong industry relationships, and bring a data-driven, results-focused approach to every event.

Key Responsibilities and Activities:

  • Strategic Event Planning & Execution:
    • Develop and execute a comprehensive event strategy across national and regional conferences, industry trade shows, proprietary events, and targeted networking gatherings
    • Conduct market research and competitive analysis to identify high-impact event opportunities aligned with ServiceTrade's target audience and business goals
    • Define clear event objectives, KPIs, and success metrics, ensuring all events contribute to pipeline growth and brand visibility
    • Manage end-to-end event logistics, including venue selection, contract negotiation, vendor management, budget control, and on-site execution
  • Relationship Building & Partnership Management:
    • Cultivate and maintain strong relationships with national and regional trade associations, event organizers, and industry influencers
    • Proactively identify and secure strategic sponsorships and speaking opportunities to enhance ServiceTrade's presence and thought leadership
    • Collaborate with internal stakeholders to develop compelling event content, presentations, and promotional materials
  • Sales Enablement & Lead Generation:
    • Partner closely with the sales team to develop and execute pre-event, on-site, and post-event engagement strategies that drive lead generation and pipeline acceleration
    • Design and implement targeted marketing campaigns across social, email, and other digital marketing channels to promote event attendance and maximize lead capture
    • Utilize Salesforce to track event performance, measure ROI, and provide actionable insights to optimize future event strategies
  • Logistics & Operations Management:
    • Manage all logistical aspects of event participation, including booth design and setup, equipment rentals, shipping and transportation, and on-site staffing
    • Oversee the production and distribution of event collateral, giveaways, and promotional materials
    • Ensure seamless execution of event logistics, troubleshooting any issues that arise and providing exceptional on-site support
    • Coordinate freight logistics, including multi stop shipments, and tight scheduling requirements
    • Inventory management of all trade show materials
  • Budget Management & Reporting:
    • Develop and manage event budgets, ensuring cost-effectiveness and maximizing ROI potential
    • Track event expenses, analyze performance data, and generate comprehensive post-event reports

Knowledge and Skills:

  • Minimum of 5+ years successfully managing events independently at another B2B company 
  • Proven track record of successfully planning and executing complex events that deliver measurable results
  • Strong understanding of event logistics, vendor management, and budget control
  • Excellent communication, interpersonal, and negotiation skills
  • Proficiency in Salesforce, G Suite, and event management software
  • Experience with freight management, and scheduling
  • Experience working with event vendors such as Freeman
  • Proactive, results-oriented, and able to thrive in a fast-paced, dynamic environment
  • Adept at building strong relationships with internal and external stakeholders
  • Ability to travel as required
  • Bonus Points:
    • Experience in the blue collar software industry
    • Familiarity with HubSpot
    • Experience with WordPress
    • Experience with social media marketing for events

A few things you’ll want to know:

What does ServiceTrade do?

Founded in 2012, ServiceTrade is the software platform for commercial mechanical and fire contractors. More than 1,300 contractors use ServiceTrade to increase profit and deliver more work during a persistent skilled labor shortage by improving service and project operations, helping technicians be more productive and do their best work, selling more service and inspection agreements, and growing customer loyalty. Over 10% of the commercial or industrial buildings in the United States are serviced by contractors using ServiceTrade to manage 13 million equipment assets and invoice more than $7.5 billion of service-related commerce. 

Ok, so why should I care about that?

Our customers are smart, hard-working people who we enjoy serving. We help them grow their business to earn more revenue, employ more blue-collar workers, and become more valuable to their customers. It’s why we get excited about serving a market that you might never have thought about before.

What kind of working environment do you have?

We’ve transitioned from a start-up to a scale-up -- that means we still have the spirit and energy of a start-up and are adding new people who will help us expand our business faster and run our business smarter. We have big ambitions and every employee understands our goals and what their role is in achieving them. Read about our company culture on our About Us page. 

What kind of benefits do you offer?

  • Medical with Blue Cross Blue Shield NC (2 options)
  • Dental and Vision with Unum 
  • Company-paid Life insurance, STD and LTD 
  • Voluntary benefits including Supplemental Life Insurance, HSA, FSA and Dependant Care, Critical Illness, Accident and Pet Insurance 
  • 401(k) with up to 3% employer match and NO vesting period
  • Flexible PTO policy
  • 10 company holidays
  • Parental Leave 
  • Community Impact Program (Volunteer)
  • Tech and Wellness Stipend 

Want to know more? 

Go ahead and apply! Let’s get to know each other.

#LI-Remote #LI-Hybrid

EEO Statement:
ServiceTrade provides equal employment opportunities to all employees and applicants for employment and prohibits discrimination and harassment of any type without regard to race, color, religion, age, sex, national origin, disability status, genetics, protected veteran status, sexual orientation, gender identity or expression, or any other characteristic protected by federal, state or local laws.This policy applies to all terms and conditions of employment, including recruiting, hiring, placement, promotion, termination, layoff, recall, transfer, leaves of absence, compensation and training.

This employer participates in E-Verify and will provide the federal government with your Form I-9 information to confirm that you are authorized to work in the U.S.

ServiceTrade is not registered to hire in all 50 states. You must reside in one of the states listed to be considered.(AL,AZ,CA,CO,CT,DE,FL,GA,IL,IN,KY,MD,MI,MO,NY,NC,OH,OR,PA,SC,TN,TX,UT,VA,VT,WA)

Please Be Aware of Recruiting Scams

To protect yourself against the increasing number of recruiting scams, please make sure that you are communicating with ServiceTrade. We communicate through our corporate website servicetrade.com, through corporate emails utilizing our domain name of @servicetrade.com, and through servicetrade.greenhouse.io. Be vigilant when checking domains because imitators often make very small changes to trick the eye. Additionally, please know that ServiceTrade does not use text messaging or public messaging platforms, such as Telegram or Whatsapp, to make initial contact with candidates and ServiceTrade will never ask an employment candidate for financial information or for payment of any kind.

 

Apply for this Job

* Required
resume chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel
When autocomplete results are available use up and down arrows to review
+ Add another education

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in ServiceTrade’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.