Job Title: Senior Manager, Global Business Unit, Baidu USA

Sunnyvale, CA

Baidu USA, located in Silicon Valley, is seeking a Senior Manager to join our Global Business Unit. The Manager will lead our diverse team and oversee strategic business functions, focusing on programmatic advertising and the AI-driven application of Baidu's family apps in the United States.

Key Responsibilities:

  • Business Oversight and Strategy
    • Forge and strengthen strategic partnerships with key accounts in the U.S.
    • Lead strategic initiatives across programmatic advertising and AI- driven applications within Baidu’s family apps.
    • Supervise mobile applications monetization, explore direct advertisers, and identify innovative U.S partners to boost revenue.
  • Profitability and P&L Responsibility
    • Direct responsibility for the U.S. office's P&L, monitoring the financial health and driving profitability.
    • Actively seek and develop revenue growth opportunities and manage operational costs effectively.
    • Make strategic financial decisions based on financial analysis and profitability metrics.
  • Business Intelligence (BI) & Competitive Intelligence (CI)
    • Provide insights to the GBU headquarters team on the U.S internet industry’s landscape, future tendencies, and emerging monetization business models.
    • Understand the business situation of competitive products in the U.S., collect user feedback, and assess product feature information.
    • Dive into the U.S internet ecosystem, including Start-ups, talents, investors, and provide strategic information to headquarters.
  • Team Leadership and People Management
    • Directly manage a diverse team, set goals, monitor performance, and foster a supportive work environment.
    • Support Baidu GBU marketing and PR events in the U.S.

Qualifications:

  • BS/BA degree required, MBA or equivalent advanced degree preferred.
  • Minimum of 5 years of experience, with significant experience in a leadership role.
  • Experience in working with various ad tech vendors and platforms, direct advertisers, agency trading desks, SSPs, DSPs.
  • Business Development skills with deep knowledge in market-entry strategy, negotiations, contractual terms arrangements, C-level networking, etc.
  • Proven project management capabilities, including experience with handling ambiguity, influencing cross-functional teams, and working collaboratively with internal and external partners.'
  • Strong analytical and reasoning skills, particularly with technical, contractual, and financial matters.
  • Demonstrated experience in people management and team leadership.
  • Impeccable business judgment.
  • Willingness to travel as needed.
  • Proficiency in Mandarin is preferred.

Apply for this Job

* Required
resume chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Baidu USA’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Our system has flagged this application as potentially being associated with bot traffic. Please turn off any VPNs, clear your browser cache and cookies, or try submitting your application in a different browser. If this issue persists, please reach out to our support team via our help center.
Please complete the reCAPTCHA above.