Decisions is a fast-growing, private-equity-backed technology company that provides an integrated workflow and rules platform for business process automation (BPA). Trusted by top Fortune 500 firms and SMBs worldwide, Decisions empowers diverse industries around the globe to streamline and improve their processes, enhancing efficiency and yielding results, regardless of technical expertise. This no-code automation platform seamlessly integrates AI tools, rules engines, and workflow management, enabling the transformation of customer experiences, modernization of legacy systems, and the achievement of automation goals three times faster than traditional software development.

We are currently seeking a dynamic and experienced Director of Demand Generation to join our Marketing team. We are seeking a results-driven Director of Demand Generation to lead and execute strategies that drive pipeline growth and revenue. This role combines creative vision with operational excellence, overseeing campaigns across digital, field, and partner channels. You will collaborate closely with Sales, RevOps, and Product teams to align go-to-market efforts and optimize demand generation programs. The position offers the opportunity to manage marketing operations and influence measurable business outcomes in a fast-paced, high-growth environment. The ideal candidate thrives on innovation, experimentation, and building programs that scale.

This individual will work within the Decisions Global Marketing team and report to the Vice President of Marketing. The team directly supports sales in product positioning, creating collateral, planning and implementing demand generation campaigns, conducting market research/competitive analysis, and helping to define a positive customer experience throughout their life cycle. In this role, you will understand multiple audience segments and markets and be able to partner with our content team to help us stand out.

Key Objectives

Own end-to-end execution of online and offline demand generation programs that will yield substantial pipeline generation, including paid and organic media, multi-channel campaigns, email campaigns and ABM programs
Track and measure the impact of our programs and use data insights to continuously optimize initiatives for improved results
Work with our Content Team and messaging tailored by audience and funnel stage
Build the strategy to properly utilize and extend Decisions understanding and ability to target our Ideal Customer Profile and key personas using resources available to you such as intent signals, market research, sales feedback and others
Manage any 3rd party agencies that Decisions utilizes to buy and deploy media dollars across demand generation creative execution and channels
Work closely with Sales and Revenue Operations teams to ensure proper alignment on lead follow-up, opportunity progression, and identify and address any gaps
Oversee management of the Decisions website and all other web assets (landing pages, content pieces, etc) with a focus on optimizing the web experience to move prospects down the funnel and drive lead conversion
Develop and oversee management of our prospect database and determine the right strategy for outreach to this database to drive interest via marketing campaigns

Specialized Experience

8+ years of experience in B2B SaaS Marketing; 5+ years of experience in a Demand Generation Role in an Enterprise Software/SaaS environment
MBA Preferred, with a Bachelors concentration in Marketing, Public Relations, Communications, English or Journalism
Proven experience in B2B SaaS marketing and Demand Generation strategies with direct responsibility for executing campaigns and achieving target ROI
Experienced in using Salesforce and Marketing Automation systems/tools such as Gong, Qualified, Outreach, Pardot, ZoomInfo, LinkedIn
Experience partnering with large enterprise customers and complex organizations
Demonstrated track record of planning and rolling out large-scale marketing operations while identifying and implementing scalable process improvements using a numbers-driven approach
Strong verbal and written communication skills, coupled with strong presentation skills
Proven success in working collaboratively with Sales, Product Marketing, and Customer Success

Apply for this Job

* Required

First Name *

Last Name *

Email *

Phone *

Resume/CV *

Dropbox

(File types: pdf, doc, docx, txt, rtf)

Cover Letter

Dropbox

(File types: pdf, doc, docx, txt, rtf)

LinkedIn Profile

Address: *

Have you previously owned the entirety of Demand Generation in an Enterprise Software/SaaS environment? *

What Marketing Automation systems/tools (i.e. Gong, ZoomInfo, Salesforce, etc.) do you have demonstrated working experience in? *

Are you comfortable working Eastern Standard Time (EST) hours? *

If someone who works at Decisions referred you to this position, please provide their name here:

Are you comfortable with occasional communication via text/SMS messaging throughout the hiring process? *

Are you authorized to work in the United States without the need for sponsorship? *

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Decisions’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Gender

Are you Hispanic/Latino?

Please identify your race

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Veteran Status

Voluntary Self-Identification of Disability

Form CC-305

Page 1 of 1

OMB Control Number 1250-0005

Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

Alcohol or other substance use disorder (not currently using drugs illegally)
Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
Blind or low vision
Cancer (past or present)
Cardiovascular or heart disease
Celiac disease
Cerebral palsy
Deaf or serious difficulty hearing
Diabetes
Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
Epilepsy or other seizure disorder
Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
Intellectual or developmental disability
Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
Missing limbs or partially missing limbs
Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
Partial or complete paralysis (any cause)
Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
Short stature (dwarfism)
Traumatic brain injury

Disability Status

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

Security Code *

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.