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The Revenue Operations team mission is to scale advertising revenue, through the establishment of long-term, strategic relationships with ad reseller partners. We work alongside our partners to solve client business goals and challenges through mutually beneficial ideas and measurable results. We’re seeking an Advertising Analyst to support our global advertising business.
The primary responsibility of the Advertising Analyst will be to manage and develop all ad related data, support the growth of the business with actionable insights, and provide meaningful and well supported recommendations to crucial business decisions. This role will partner with the advertising team, product, engineering, data, and finance teams and will build and maintain performance dashboards, manage and monitor ad performance and revenue tracking across all global territories, and work with the advertising teams with market optimizations and support strategic decisions. This role will report into the VP, Partner Management.
Design, develop, and maintain reporting platforms that consistently and accurately captures the information needed to support global ad delivery metrics and revenue performance
Ensure all data is aggregated accurately, QA'd, and serves the needs of the business in organized, readable formats
Able to identify data irregularities with ability to proactively formulate solutions based on expert knowledge of trends and the mechanics of ad serving technology
Develop quantitative analysis, ad hoc reports, models, and A/B tests to support advertising decisions
Build meaningful audience analytical reports derived from platform metrics and support sales training materials and RFPs
Assess pricing and performance in each monetizable market to ensure optimal yield
3+ years relevant experience in digital analytics or digital ad campaign analysis role
Project management and goal-setting experience within a digital analytics or analysis environment
Expert experience with data analysis and visualization through SQL, Data Studio
Knowledge in global markets and privacy compliance, GDPR/CCPA preferred
Familiarity with Google Ad Manager with technical understanding of ad tech/publisher side preferred
Highly team-oriented with a collaborative spirit
Ability to build strong working relationships with internal team members and partners
Exceptional analytical and problems-solving ability
Strong written and verbal communication skills
Highly proactive, solution-oriented, autonomous and resourceful
Detail-oriented and ability to excel in a fast-paced, multi-tasking environment