About the role

To support EveryPlate’s incredible growth trajectory, we’re looking for an experienced customer acquisition professional to drive revenue growth through strategy, planning and activation across paid and non-paid channels. The Sr. Manager, Growth Marketing, will report directly to the General Manager of EveryPlate. To be successful in this role, you will need a strong entrepreneurial spirit and the ability to wear many hats at once. The Sr. Manager, Growth Marketing will collaborate with our Acquisition, Analytics, Product Marketing and Business Development teams to establish a high performing acquisition engine by identifying and scaling cost-effective customer acquisition campaigns. You will develop the strategic plan, use analytics to inform decisions and drive execution to optimize a significant marketing budget against company goals. It’s an exciting role that will develop you as a future leader in the D2C growth space by giving you the experience of helping to manage one of the largest meal kit businesses in the world.

Our ideal candidate is a strong communicator, knows how to build and scale complex marketing campaigns across the purchase funnel, has worked with Product and Analytics Teams to drive growth, thrives in matrixed environments, and effectively executes cross-functionally to achieve results.

You will...

Be a thought leader and expert in marketing, helping to define and implement our customer acquisition and overall growth strategies
Develop, recommend, and execute marketing campaigns across a variety of paid and organic channels – seamlessly delivering best in class execution that maximizes campaign impact
Have ownership and accountability of a substantial marketing budget
Proactively identify and implement data-driven optimizations on an ongoing basis
Collaborate with teams spanning Customer Acquisition, Analytics, Product Marketing (Physical & Digital), Brand and Business Development functions
Evaluate, negotiate, onboard, and proactively manage new/existing marketing partners as needed
Collaborate with internal stakeholders (i.e., Brand Strategy, Brand Creative) along with external partners to develop and implement a robust creative strategy.
Deep dive into key strategic marketing questions that generate actionable insight into how we can improve channel performance

You are...

Obsessed with growth marketing strategy but not afraid to get into the weeds
Innovative & Solutions oriented; keen to develop new ways of approaching complex problems and proactively seeking input from peers and leaders in problem-solving
Someone with outstanding organizational skills, project management skills, and a keen ability to ruthlessly prioritize
Data-driven. Advising and guiding based on data-driven metrics, track defined targets to measure team-level performance; lead a team through challenges in a calm and productive manner
Persistent and have a bias-to-action with a track record of performance
Comfortable working in an agile, fast-paced environment
A marketing strategist and can derive insights from qualitative market trends, consumer feedback, and large data sets
A collaborative partner with a can-do, positive attitude that is solution-focused

At a minimum, you have...

Minimum 5+ years of professional experience with real and consistent results in a performance marketing role
Substantial experience working with performance marketing metrics (CPM, CPI, CPA, CPC & LTV)
A proven track record in scaling brands; robust playbook of available optimization and growth levers
Tactical experience working with specific digital and offline channels preferred (i.e. Display, Social, Search, Mobile / App and Affiliate, Inserts, Direct Mail, TV/OTT, Audio)
Proven background working with ecommerce and/or subscription business models is a plus
Project management experience and ability to see complex projects from beginning to end
Experience collaborating with external vendors and internal stakeholders outside of Marketing

You’ll get…

Competitive salary, 401K, and equity package that vests immediately upon participation
Generous parental leave of 16 weeks & PTO policy
$0 monthly premium and other flexible health plans
75% discount on your subscription to HelloFresh (as well as other products)
Snacks, cold brew on tap & monthly catered lunches
Company-sponsored outings & Employee Resource Groups
Collaborative, dynamic work environment within a fast-paced, mission-driven company

New York Pay Range

$127,600—$159,500 USD

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Senior Manager, Growth Marketing (Every Plate)

About the role

Apply for this Job