About THG 

We are THG, a global ecommerce group on a mission to be the global online leader in beauty and sports nutrition. 

Our portfolio of leading retailers and brands such as LOOKFANTASTIC, Myprotein, ESPA, Perricone MD, and Cult Beauty form our two core businesses: THG Beauty and THG Nutrition. 

From Manchester to New York, we’re powered by a team of over 2500 people who work together, lead by example, and think BIG.  

With us, you’ll go further, faster. What are you waiting for? 

Job Title: Assistant Marketing Manager, Influencers & Events 

Base Location: Lower Manhattan, NYC

About the Company 
THG is one of the world's fastest growing and largest online retailers, with a decade of experience building global brands across the Beauty and Wellness sectors. Operating in over 160 markets and supported by a proprietary technology platform, THG aims to be the global digital leader. Our fast-paced, innovative culture empowers over 4,000 employees worldwide to turn creative ideas into impactful actions. 

About the Division 
THG Nutrition is home to the world’s largest online sports nutrition brand, Myprotein, including sub-brands Myvegan, Myvitamins, MP Clothing, and Myprotein PRO. From manufacturing and NPD to marketing and logistics, our in-house teams drive growth across global markets, with North America as a core focus. 

Role Summary 

This hybrid role sits within the Myprotein North America team and combines responsibilities across influencer marketing and brand activations/events. Reporting to the General Manager and Influencer Marketing Lead, you’ll lead the end-to-end strategy and execution of influencer partnerships and experiential marketing campaigns designed to build brand awareness, drive engagement, and deliver commercial impact. 

Main Responsibilities 

Influencer Marketing 

  • Identify, recruit, and manage a portfolio of on-brand influencers across fitness, lifestyle, and wellness categories 
  • Manage the full lifecycle of influencer campaigns, from outreach and onboarding to product distribution and deliverable tracking 
  • Lead micro-influencer campaigns and co-manage global influencer activations with central teams 
  • Leverage in-house technology to analyze performance and inform strategy for revenue and engagement growth 
  • Contribute creative campaign ideas and liaise with content, social, PR, and digital marketing teams for 360° brand execution 
  • Execute US-based influencer shoots and events, ensuring alignment with global brand strategy 
  • Own creator content plan to support the growth of the organic Myprotein US TikTok account  

Events & Brand Activations 

  • Lead strategy and execution of all events and brand activation activities across North America (US, Canada, Mexico) 
  • Own planning and delivery of consumer, trade, and retail-facing events — including tentpole activations like Myprotein x Hyrox 
  • Develop creative event concepts and proposals to secure stakeholder buy-in 
  • Collaborate cross-functionally with internal teams and retail partners to deliver integrated experiences 
  • Manage third-party vendors, creative teams, and budgets to deliver high-impact, on-brand experiences 
  • Own the content creation and amplification process in the lead up to, during, and after each event activation 
  • Report on event performance and provide actionable post-event analysis 

Key Performance Indicators (KPIs) 

  • Influencer campaign ROI: Revenue, engagement, ARPI growth, new customer acquisition 
  • Event delivery success: Timely, on-budget, high-quality execution 
  • Audience engagement: Social/media reach, content volume, influencer participation 
  • Stakeholder satisfaction: Feedback from internal teams, influencers, and retail partners 
  • Brand impact: Awareness lift, post-campaign sales increases, creative alignment 

Requirements 

Qualifications 

  • Degree in Marketing, Business, or related field 
  • 3–5+ years' experience in influencer marketing, event marketing, or brand activation 

Skills 

  • Strong project management and organizational skills 
  • Confident communicator with excellent negotiation and presentation abilities 
  • Familiarity with influencer marketing platforms and social media channels (IG, TikTok, YouTube, etc.) 
  • Ability to manage budgets and assess campaign performance with a commercial lens 
  • Experience working cross-functionally with creatives, agencies, and global teams 

Behaviors 

  • Self-starter with a proactive, problem-solving mindset 
  • Passion for health, fitness, and wellness industries 
  • Adaptable and calm under pressure in fast-paced environments 
  • Creative thinker with attention to detail and a collaborative spirit 

Compensation & Benefits 

  • Salary: $75,000 – $85,000 (DOE) 
  • Discounts across THG brands 
  • 401(k) – vested immediately 
  • Comprehensive healthcare and additional perks 

THG is proud to be a Disability Confident Committed employer. If you are invited to interview, please let us know if there are any reasonable adjustments we can make to the recruitment process that will enable you to perform to the best of your ability.

THG is committed to creating a diverse & inclusive environment and hence welcomes applications from all sections of the community.

Because of the high volumes of applications our opportunities attract, it sometimes takes us time to review and consider them all. We endeavour to respond to every application we receive within 14 days. If you haven't heard from us within that time frame or should you have any specific questions about this or other applications for positions at THG please contact one of our Talent team to discuss further.

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