Looking for a job to get you out of bed?

Casper is seeking a talented Manager of Digital Marketing, Social, Display, & Video to join the Acquisition Marketing team. In this role, you will be focused on expanding Casper’s North America customer base through the development and execution of Paid Social, Display and Video strategy. The ideal candidate is well experienced in paid digital media with a focus on performance & revenue generation, a detail-oriented contributor with a passion for data-driven decision-making, and an expert in creative optimization through insights and data analysis. Excellent project management skills as well as a keen eye for creative best practices are crucial for this role. This person will also have an understanding of how digital channels fit into the overall media mix and corporate strategy. This position presents a great opportunity to further scale several important multi-million dollar marketing channels into a best-in-class program at a rapidly growing company.

Casper (Casper.com) believes everyone should sleep better. The Sleep Company has a full portfolio of obsessively engineered sleep products—including mattresses, pillows, bedding, and furniture—designed in-house by the Company’s award-winning R&D team at Casper Labs. In addition to its e-commerce business, Casper owns and operates Sleep Shops across North America and its products are available at a growing list of retailers.

We are deeply committed to building a diverse and inclusive workforce so that we represent all those who dream big equally.

When you’re not catching zzz’s, this is what you’ll do

  • Drive over-arching channel strategy in collaboration with agency partners, serving as a subject matter expert across Paid Social, Display and Video
  • Oversee day-to-day performance and, partnering with our agency counterparts, execute strategies & programs that unlock efficient e-commerce, retail, and wholesale growth
  • Collaborate cross-functionally with Integrated Marketing and Creative teams to develop channel-right creative designed to educate, inspire, and drive performance
  • Lead learning agendas, inclusive of measuring, optimizing, and disseminating findings to stakeholders
  • Proactively identify emerging, impactful opportunities across current and existing platforms and products, and develop thoughtful test plans
  • Create a paid media strategy across Social, Display, and Video channels that considers both efficiency and scale
  • Collaborate with other Digital & Offline channel managers on the Acquisition team to optimize the holistic impact of media investments  
  • Develop and execute media plans for targeted brand initiatives, such as product launches, store openings, partnerships, and promotions
  • Partner with Analytics on sophisticated measurement and investment approaches (i.e. MMM, MTA, incrementality, flighting, scale potential)
  • Monitor industry trends and shifts in the competitive landscape, and proactively work to keep the team on the cutting edge of digital marketing sophistication

Our dream candidate has...

  • 5-7 years of direct experience managing multi-million dollar performance-based paid digital media programs inclusive of Paid Social, Display and Video with a proven track record of driving ROI & managing toward customer acquisition goals
  • In-depth experience with Facebook Ads Manager, Snapchat, Pinterest, and Google Ad Products with a deep understanding of best practices as it relates to campaign structure, optimization, and creative. TikTok, Reddit, and other social platform experience also a plus.
  • Familiarity with different attribution methodologies and different measurement approaches (e.g. LTV, ROAS) as well as online-to-offline measurement, and a POV on the optimal ways to measure paid media impact
  • Outstanding analytical, organizational, collaboration, and communication skills with an attention to detail and ability to multitask 
  • Up-to-date with the latest trends across aforementioned channels, best practices, competitive tools, and other marketing products to help drive efficiency & scale
  • Start-up and eCommerce experience a plus
  • This is a hybrid role, requiring that you work an average of 1-3 days per week in the office

The syrup on your waffles

  • Participation in our HQ bonus program for some splurging.
  • Medical, vision, and dental insurance to help you with those coughs or cavities (too many waffles)
  • Unlimited vacation policy. We believe in the power of rest so take the time you need to recharge.  
  • Work from Anywhere program where you can work anywhere around the world for up to 4 weeks per year
  • A full gifted bed set when you join and product discounts for friends and family!

If you dream about this stuff this job is probably right for you.  We look forward to learning more about you!

Pursuant to the Company’s COVID-19 mitigation protocols, individuals must show documented proof that they are fully vaccinated against COVID-19 upon commencing employment, subject to applicable state and local laws and legally required exemptions, including a medical condition, disability or sincerely-held religious belief. Reasonable accommodations will be considered on a case-by-case basis for exemptions to the vaccination requirement in accordance with applicable law. 

#LI-AS1

Apply for this Job

* Required

  
(File types: pdf, doc, docx, txt, rtf)
  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add Another Education


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Casper’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.