Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to over 30% of the Fortune 100 with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.  

Last year, more than $3.3 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.  

We’re seeking a strategic and detail-oriented Senior Revenue Operations Lead to own and execute key initiatives across Go-to-Market (GTM) strategy and Territory Strategy. This role will support the Land Sales Team and Territory Strategy for both Land and Expand Teams. You will partner closely with sales leadership, marketing, and product teams to design scalable systems and strategies that maximize revenue, improve efficiency, and enhance client engagement.

You will play a critical role in bridging strategy and execution, ensuring Upwork’s sales teams are equipped for success in today’s dynamic workforce landscape.

Responsibilities

  • Go-to-Market (GTM) Strategy
    • Lead sales planning processes, including forecasting, pipeline management, and performance tracking.
    • Collaborate with sales leadership to develop scalable GTM initiatives for both new and existing strategies.
    • Prepare presentations for leadership showcasing performance metrics and strategic updates.
  • Data Analysis & Reporting
    • Work with the analytics team to uncover insights and build actionable Salesforce reports.
    • Ensure data accuracy through rigorous quality assurance processes.
    • Create dashboards and ad-hoc reports to monitor KPIs and sales trends.
  • Operational Support & Collaboration
    • Act as a strategic partner to the sales team, offering insights and advancing operational workflows.
    • Collaborate with Managed Services and Partner Channel teams to create integrated strategies that drive customer engagement.
  • Territory Strategy
    • Design and maintain a fair, efficient, and scalable territory model for Land and Expand teams.
    • Analyze account potential and prioritize high-value opportunities based on segmentation and client needs.
    • Manage account ownership transitions and optimize territory assignments to align with sales capacity.
  • Optimize GTM Tools & Processes
    • Streamline prospecting workflows and enhance customer segmentation using innovative tools and processes.
    • Evaluate and implement new tools to boost sales team productivity.
  • Scaling Sales Operations
    • Build scalable processes to support a growing sales organization.
    • Drive continuous improvement initiatives to enhance workflow consistency and operational efficiency.

What it takes to catch our eye

  • Experience: 7+ years in Sales Operations, GTM Strategy, or Territory Planning, ideally in SaaS or marketplace environments, with 4+ years of direct Sales Operations experience.
  • Industry Expertise: Strong knowledge of cloud/SaaS environments, including consumption-based billing models.
  • Analytical Skills: Expertise in analyzing complex datasets to develop actionable insights and strategies.
  • Tool Proficiency: Hands-on experience with Salesforce, Tableau/Domo, Outreach, and other sales operations tools.
  • Strategic Mindset: Proven success in designing scalable GTM strategies and territory models.
  • Collaborative Problem-Solver: Ability to align cross-functional teams and deliver impactful solutions.
  • Process Orientation: Skilled in creating efficient, repeatable processes that drive productivity.
  • Adaptability: Thrive in fast-paced, high-growth environments with a focus on results.

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals.  While we have physical offices in San Francisco and Chicago, currently we also hire full-time employees in 19 states in the United States.  

Our vibrant culture is built on shared values and our mission to create economic opportunities so that people have better lives. We foster amazing teams, put our community first, and have a bias toward action. We encourage everyone to bring their whole selves to work and grow together through development opportunities, mentorship, and employee resource groups. And oh yeah, we've also got amazing benefits - including medical insurance for you and your family, unlimited PTO, 401(k) with matching, 12 weeks of paid parental leave, and a generous Employee Stock Purchase Plan. Check out our Life at Upwork page to learn more about our benefits and the employee experience.

Check out our Careers page to learn more about the employee experience.  

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

 

 

 

The annual base salary range for this position  is displayed below. The range displayed reflects the minimum and maximum salary for this position, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Annual Base Compensation
$136,000—$160,000 USD

To learn more about how Upwork processes and protects your personal information as part of the application process, please review our Global Job Applicant Privacy Notice

Apply for this Job

* Required
resume chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel

Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Upwork’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.

Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.