Upwork ($UPWK) is the world’s work marketplace. We serve everyone from one-person startups to large, Fortune 100 enterprises with a powerful, trust-driven platform that enables companies and talent to work together in new ways that unlock their potential.

Last year, more than $3.8 billion of work was done through Upwork by skilled professionals who are gaining more control by finding work they are passionate about and innovating their careers.


The Growth Marketing team at Upwork is our largest investment to drive new customer growth, across various users, channels, and geographies. 

We are looking for a bold and performance driven VP, Growth Marketing to lead our paid media and marketing automation teams. You will be responsible for a sizable acquisition budget and will manage that spend like an investment portfolio, creatively and carefully optimizing the return on investment in lockstep with our finance organization. You will bring your strategic mentality and an integrated approach to craft and iterate on our growth marketing engine. We are building for the future of our business and domain expertise in paid media, as well as people leadership, will allow you to build high-functioning teams and engage across all altitudes of our organization from the board through working teams. This position reports to our GM and VPII of Talent Marketplace. 

 Your Responsibilities:

  • Own our paid media deployment and return on ad spend (ROAS) across performance channels
  • Oversee all aspects of marketing engagement to drive conversion, retargeting, and recapture, in partnership with the product and other marketing teams
  • Steward a culture of experimentation, turning insights from each test into shared learnings that drive continuous improvement and growth
  • Set the vision for, and guide the implementation of, the systems required for excellent experimentation and impact
  • Champion the partnership between cross-functional teams to optimize our investments for durable return on our investments
  • Lead and develop a team of hardworking data-driven marketing professionals 

What it takes to catch our eye:

  • Track record of scaling performance marketing across high-growth businesses
  • High level of comfort in achieving financial targets by translating strategic goals into actionable team objectives, utilizing metrics and regular reviews to track, communicate, and continuously enhance performance and sustained progress
  • An innovative thinker who will push Upwork to new levels of success
  • A leader with strong executive presence who is comfortable working across our executive team and our Board of Directors
  • Highly fluent in martech with a strong passion for staying ahead of emerging trends, paired with the expertise to seamlessly integrate complex, multi-platform systems
  • Marketplace experience within both B2B and B2C, or experience within a high growth digitally native business

Come change how the world works.

At Upwork, you’ll shape talent solutions for how the world works today. We are a remote-first organization working together to create exciting remote work opportunities for a global community of professionals. While we have physical offices in San Francisco and Chicago, currently we also hire full-time employees in 19 states in the United States. 

At the core of our vibrant culture are shared values that form the foundation of our organization. These values revolve around trust, risk-taking, customer focus, and excellence. Our overarching mission is to create economic opportunities so that people have better lives. We foster an environment where individuals are encouraged to bring their authentic selves to work, nurturing personal and professional growth through development opportunities, mentorship programs, and participation in Upwork Belonging Communities.

We take pride in providing exceptional benefits to our employees. These include comprehensive medical insurance coverage for both you and your family, unlimited paid time off, a 401(k) plan with matching contributions, 12 weeks of paid parental leave, and an Employee Stock Purchase Plan. To explore these benefits in detail, as well as gain insights into our company values, working principles, and the overall employee experience, we invite you to visit our Life at Upwork page.

Check out our Careers page to learn more about the employee experience.   

Upwork is proudly committed to recruiting and retaining a diverse and inclusive workforce. As an Equal Opportunity Employer, we never discriminate based on race, religion, color, national origin, gender (including pregnancy, childbirth, or related medical condition), sexual orientation, gender identity, gender expression, age, status as a protected veteran, status as an individual with a disability, or other applicable legally protected characteristics.

Additionally, a criminal background check may be run on a candidate after a conditional offer of employment is made.  Qualified applicants with arrest or conviction records will be considered in accordance with applicable law, including the California Fair Chance Act and local Fair Chance ordinances.

The annual base salary range for this position  is displayed below. The range displayed reflects the minimum and maximum salary for this position, and individual base pay will depend on your skills, qualifications, experience, and location. Additionally, this position is eligible for the annual bonus plan or sales incentive plan and eligibility to participate in our long term equity incentive program.

Annual Base Compensation
$217,000—$325,500 USD

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