Location: Tokyo, Japan (Hybrid – 3 days in office per week)

The Basics:

As the Field Marketing Manager for Japan, you will be responsible for driving demand generation and pipeline acceleration through integrated marketing campaigns, digital programs, and events. You will align closely with the sales team, regional leadership, and global marketing functions to develop and execute marketing strategies that deliver measurable business impact. This role requires a data-driven, results-oriented marketer with expertise in B2B technology marketing, deep knowledge of the Japanese market, and the ability to manage multiple projects under pressure.

What you’ll do:

Demand Generation & Pipeline Acceleration

Design and execute multi-channel marketing campaigns (events, digital, social media, ABM, and telemarketing) to drive high-quality pipeline and revenue growth.
Own the end-to-end event strategy, including industry conferences, trade shows, partner events, and customer roundtables, ensuring alignment with sales objectives.
Drive digital marketing initiatives (SEO, SEM, paid media, email marketing, and social campaigns) to generate MQLs and support pipeline creation.
Leverage marketing automation and CRM tools (e.g., Marketo, Salesforce) to track and optimize campaign effectiveness.

Sales Alignment & Stakeholder Collaboration

Partner with the Japan Sales team to understand business priorities and develop tailored marketing programs that support revenue goals and pipeline creation
Work closely with global and regional marketing teams to ensure local execution aligns with corporate branding and messaging.
Develop account-based marketing (ABM) strategies to engage key enterprise accounts
Develop channel marketing programs that create pipeline in mid-market accounts
Focus on creating high quality opportunities that convert to sales not just MQLs/leads

Market Insights & Performance Analysis

Conduct market research and competitive analysis to identify customer pain points and trends, translating insights into actionable marketing initiatives.
Track, analyze, and report marketing performance metrics, ensuring data-driven decision-making and continuous improvement.
Manage budget allocation and ROI analysis to optimize marketing spend.

We’re looking for someone with:

Bilingual Proficiency: Fluent in Japanese and English (spoken and written).
7-8 years of experience in B2B marketing within the technology sector (preferably SaaS, cybersecurity, enterprise software, or cloud solutions).
Proven experience in demand generation across digital, events, telemarketing, and ABM.
Strong track record of managing end-to-end field marketing campaigns that directly contribute to pipeline and revenue.
Ability to work under pressure in a fast-paced environment, managing multiple projects and stakeholders.
Excellent communication skills with the ability to collaborate cross-functionally and influence senior stakeholders.
Experience with marketing automation and CRM tools (Marketo, Salesforce, or similar platforms).
Strong analytical mindset with the ability to measure and optimize marketing performance.

Why Work for Tanium?

Tanium is a recognized leader in Automated Endpoint Management (AEM) and has been consistently ranked as a Great Place to Work (GPTW) for several years. We are trusted by Fortune 100 companies, government agencies, and the world’s largest enterprises to secure and manage their IT environments. With a culture focused on innovation, collaboration, and growth, Tanium offers you the opportunity to make a real impact while working with cutting-edge cybersecurity and IT operations solutions. If you thrive in a fast-paced, high-growth environment and want to be part of a company that values transparency, teamwork, and excellence, Tanium is the place for you.

About Tanium

Tanium delivers the industry's only true real-time cloud-based endpoint management and security offering. Its platform is real-time, seamless, and autonomous, allowing security-conscious organizations to break down silos between IT and Security operations that results in reduced complexity, cost, and risk. Securing more than 32M endpoints around the world, Tanium's customers include Fortune 100 organizations, top US retailers, top US commercial banks, and branches of the U.S. Military. It also partners with the world's biggest technology companies, system integrators, and managed service providers to help customers realize the full potential of their IT investments. Tanium has been named to the Forbes Cloud 100 list for nine consecutive years and ranks on the Fortune 100 Best Companies to Work For. For more information on The Power of Certainty™, visit www.tanium.com and follow us on LinkedIn and X.

On a mission. Together.

At Tanium, we are stewards of a culture that emphasizes the importance of collaboration, respect, and diversity. In our pursuit of revolutionizing the way some of the largest enterprises and governments in the world solve their most difficult IT challenges, we are strengthened by our unique perspectives and by our collective actions.

We are an organization with stakeholders around the world and it’s imperative that the diversity of our customers and communities is reflected internally in our team members. We strive to create a diverse and inclusive environment where everyone feels they have opportunities to succeed and grow because we know that only together can we do great things.

Taking care of our team members

Each of our team members has 5 days set aside as volunteer time off (VTO) to contribute to the communities they live in and give back to the causes they care about most.

For more information on how Tanium processes your personal data, please see our Privacy Policy.

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