4th Floor Creative is Sony Music Entertainment UK’s in-house creative & strategy hub, which unites Brand Partnerships, Sync, Visual Creative, Digital and Audience Development (D&AD). The division works with Sony Music’s iconic labels – including Columbia, RCA, Commercial Group, Ministry of Sound, Relentless, Insanity – to orchestrate best-in-class activations and amplify artist and brand stories to connect with a global audience.

As the Senior CRM Manager, you will look after a team who are responsible for working closely with our labels at SMEUK to help deliver best-in-class, creative & innovative CRM campaigns for our artists with the aim of engaging artist current fanbases & acquisition of new fans. You will also work closely with our Insight and Analytics team, Digital Media and Web / e-commerce teams.

You will also work closely with our Global Product, Design and Engineering team based out of NY who are responsible for providing the tech by which you will deploy campaigns. With this you will actively demonstrate best-in-class campaigns from the UK and provide continual feedback to this group to develop our offering in this space and contribute to the global strategy.

What you'll do:

  • Devise communication and fan data acquisition strategies for artist and label CRM audiences, utilising new technologies and developments in CRM systems
  • Work closely with the Global Product, Design & Engineering to support the role out of Sony’s global CRM toolset & to shape the future strategy of CRM.  Responsible for the roll-out of new CRM tools or processes to UK Labels.
  • Build and develop best-in-class, creative and innovative CRM campaigns for our Artists & Ecommerce teams
  • Spearhead a learning initiative within the company around CRM which continuously shares CRM best practice and new developments so that we are making the best use of our toolset and providing artists with the best possible service. 
  • Line manages two CRM team members & be responsible for the development.
  • Set KPIs and goals, provide comprehensive campaign reporting and actionable insights working closely with our Insight & Analytics team.
 

Who you are:

  • Proven experience in a CRM role, preferably in Music, Entertainment or Media.
  • Experience with Salesforce Marketing Cloud, or similar technologies.
  • Knowledgeable in CSS, JavaScript, HTML & Email Marketing
  • Experience with third party tools (or similar) such as Movable Ink, Wyng and The Appreciation Engine is desirable.
  • Experience with e-commerce stores such as Shopify.
  • Knowledge of Data Protection legislation and data management.
  • Use of project management tools such as Asana.
  • Team leadership experience 
  • Strong Project management skills, with the ability to manage a team to deliver projects on time.
  • A detail-orientated, excellent communicator, and enthusiastic collaborator that works well with team members.
  • Ability to thrive in fast-paced environment, manage multiple tasks at once and work to deadlines.
  • Passion for music and helping artists to connect with and build new fanbases

 

What we give you:

  • You join a vibrant global community with the opportunity to channel your passion every day 
  • A modern office environment designed for you, empowering you to bring your best 
  • Investment in your professional growth and development enabling you to thrive in our vibrant community 
  • The space to accelerate progress, positively disrupt and create what happens next 
  • We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives 
  • We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

Privacy Policy

Please click here to read our privacy policy before beginning the application process as you will need to agree to the terms of the policy before submitting your information.

Please note that applicants must be at least 18 years of age.

 

Apply for this Job

* Required
resume chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel
cover_letter chosen  
Dropbox
(File types: pdf, doc, docx, txt, rtf)
Cancel
UK - Demographic Questionnaire

The purpose of these questions is to help us evaluate and improve our diversity and inclusion efforts. Please note that answering is completely voluntary, your answers are anonymous and separate from your application. Whether or not you choose to take part has will not affect on your job application with us and any information you submit here will be kept secure and confidential and separate from your personal data and job application.

Age *







Gender Identity *






Race *








Nationality *


Sexual Orientation *








Disability Status *






Parental Status *




Neurodivergent Status *









Education (Highest level achieved yourself) *







Education (Highest level achieved by your parents/guardians) *







Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.