Influencer Marketing Manager

What you'll do:

• Create engaging and native Influencer, content and digital strategies alongside the digital team to maximise artist opportunities on TikTok, Reels and Shorts, among others, as well as new emerging platforms
• Collaborate with artists, managers, digital/marketing team and external agencies to bring your ideas to life.
• Devise and collaborate on a local content strategy for our international artists e.g Doja Cat, Tate McRae, Lil Durk, Victoria Monet– liaising with our international partners and Sony U.S International team.
• Identify emerging trends and social media patterns and educate the wider team on how to infuse them into artist campaigns.
• Use audience and performance data to inform bespoke campaign strategy for each artist as well as working with the Sony central Digital and Insights Team on priority artist projects.
• Steer the planning and execution of all influencer marketing opportunities both organic and paid whilst developing a close-knit owned network for Ministry of Sound.
• Consult with the A&R team on new and future signings coming from a TikTok/social media background.
• Work closely to develop a strategy for MoS Socials integrating MoS artists, new releases, and catalogue – growing numbers and engagement for the brand.

Who you are:

• You already have experience with a demonstrated track record of delivering successful Influencer and content campaigns for a wide range of artist across.
• You understand the UK recorded music market and its use of social content, creator marketing and viral trends to amplify records successfully and impacting significantly on streaming platforms.
• You are a highly motivated, curious thinker with an active interest and passion for digital marketing, who thrives in an ever-changing environment.
• You are a collaborative team player who can work with the wider team to deliver on shared business and campaign goals.
• You are a confident communicator who can work with people at all levels and can negotiate and influence internal and external contacts.
• You are a committed project manager who can organise a varied and full workload, prioritise, work under pressure and problem solve to see an idea through to completion.
• You can use research and data to inform digital strategy and understand results.
• You are goal orientated and enjoy setting and surpassing ambitious goals

What we give you:

• You join a vibrant global community with the opportunity to channel your passion every day 
• A modern office environment designed for you, empowering you to bring your best 
• Investment in your professional growth and development enabling you to thrive in our vibrant community 
• The space to accelerate progress, positively disrupt and create what happens next 
• We give you the platform to champion positive change, with the opportunity to contribute to our social impact, diversity, equity and inclusion initiatives 
• We provide an excellent range of benefits like private medical cover, a generous pension scheme, life assurance, income protection, plus loads of music industry perks. There’s also time off over winter break 

Equal Opportunities

As an active part of a culturally and socially diverse society, Sony Music’s aim is that our workforce is diverse and inclusive. Sony Music is an equal opportunity employer and supports workforce diversity.

We employ, retain, promote and otherwise treat all employees and job applicants according to their merit, qualifications, competence and talent. We apply this policy without regard to any individual’s sex, race, religion, origin, age, sexual orientation, marital status, medical condition or disability.

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Please note that applicants must be at least 18 years of age.