Powering Performance Marketplaces in Digital Media
QuinStreet is a pioneer in powering decentralized online marketplaces that match searchers and “research and compare” consumers with brands. We run these virtual- and private-label marketplaces in one of the nation’s largest media networks.
Our industry leading segmentation and AI-driven matching technologies help consumers find better solutions and brands faster. They allow brands to target and reach in-market customer prospects with pinpoint segment-by-segment accuracy, and to pay only for performance results.
Our campaign-results-driven matching decision engines and optimization algorithms are built from over 20 years and billions of dollars of online media experience.
We believe in:
- The direct measurability of digital media.
- Performance marketing. (We pioneered it.)
- The advantages of technology.
We bring all this together to deliver truly great results for consumers and brands in the world’s biggest channel.
Job Category
We are seeking a proactive, analytical, and detail-oriented Digital Marketing Coordinator to join our dynamic Health & Medicare performance marketing team. In this role, you will play a crucial part in executing and optimizing digital marketing campaigns that drive measurable results and foster brand growth in the health and Medicare space. You will collaborate with internal teams and clients to develop impactful campaigns, analyze performance data, ensure regulatory compliance, and drive awareness and engagement with key audiences.
Responsibilities
- Manage and optimize performance marketing campaigns across platforms, including Google Ads, Facebook, LinkedIn, Microsoft Ads, and others.
- Collaborate with the team to create high-impact ad copy, visuals, and landing pages using tools like Canva, targeting Medicare-eligible and health insurance audiences.
- Support Account Managers in handling client campaign management and addressing client requests.
- Monitor campaign performance and provide data-driven recommendations to achieve key performance indicators (KPIs).
- Prepare regular reports that summarize performance trends and actionable insights for stakeholders.
- Maintain accurate campaign and client performance records using tools such as Google Analytics, Facebook Ads Manager, Excel, and CRM platforms.
- Identify opportunities to propose new services to existing and prospective clients.
- Partner with senior marketers and designers to align campaigns with broader business goals.
- Collaborate with Account Managers and clients to interpret analytics, identify strategies to enhance ROI, and ensure client satisfaction.
- Ensure all marketing materials comply with CMS guidelines and healthcare industry regulations.
- Stay informed on digital marketing trends, healthcare policies, and audience engagement strategies.
- Develop proficiency in tools like Google Analytics, marketing automation platforms, and reporting software.
Requirements
- Bachelor’s degree in Marketing, Communications, Business, or a related field.
- 1+ years of experience in digital marketing, preferably in performance or healthcare marketing.
- Strong analytical skills and the ability to derive actionable insights from data.
- Proficiency with digital marketing platforms such as Google Ads, Facebook Ads Manager, and LinkedIn Campaign Manager.
- Experience with Microsoft Excel, Canva, and familiarity with AI tools like ChatGPT or similar.
- Excellent organizational and communication skills, with the ability to manage multiple projects in a fast-paced environment.
- Knowledge of CMS guidelines or a willingness to learn and comply with regulatory standards.
QuinStreet is an equal opportunity employer. We do not discriminate on the basis of race, color, religion, national origin, pregnancy status, sex, age, marital status, disability, sexual orientation, gender identity or any other characteristics protected by law.
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