At Qualtrics, we create software the world’s best brands use to deliver exceptional frontline experiences, build high-performing teams, and design products people love. But we are more than a platform—we are the creators and stewards of the Experience Management category serving over 18K clients globally. Building a category takes grit, determination, and a disdain for convention—but most of all it requires close-knit, high-functioning teams with an unwavering dedication to serving our customers.

When you join one of our teams, you’ll be part of a nimble group that’s empowered to set aggressive goals and move fast to achieve them. Strategic risks are encouraged and complex problems are solved together, by passing the mic and iterating until the best solution comes to light. You won’t have to look to find growth opportunities—ready or not, they’ll find you. From retail to government to healthcare, we’re on a mission to bring humanity, connection, and empathy back to business. Join over 5,000 people across the globe who think that’s work worth doing.
 
 Sr Product Manager, Digital 

Why We Have This Role

Successfully developing a product involves several key steps. First, establish product-market fit by ensuring the digital product meets customer needs and aligns with market demands. This requires building and maintaining a solid business case, including competitive analysis, user personas, and top use cases. Next, define a clear strategic roadmap that prioritizes features to drive customer value and adoption. Cross-functional coordination across UX, engineering, and go-to-market teams is then essential to ensure the product launches on time. As the product matures, implement iterative product improvements by managing feedback loops and making quick, data-driven decisions to refine and optimize. Finally, lay the foundation for scaling and growth by building a solution that can expand with customer demands. These steps, which manage the entire product life cycle from framing the problem to iterating on the final implementation, are crucial for creating a world-class product.

How You’ll Find Success

  • Understand customer needs and pain points.
  • Translate customer needs into actionable product requirements and roadmaps for Digital.
  • Prioritize features and functionality based on market research, customer feedback, technical feasibility, and business goals.
  • Collaborate with data science teams to define product usage specifications and ensure adoption of launched products.
  • Manage the product development lifecycle from ideation to launch, ensuring timely delivery and high-quality standards.
  • Develop and communicate the product feature roadmap to internal and external stakeholders.
  • Monitor and analyze product performance using key performance indicators (KPIs) to identify areas for improvement and make data-driven decisions.
  • Stay up-to-date on emerging trends in Digital and translate them into product opportunities.
  • Create compelling product presentations and partner with go-to-market teams to develop materials to drive adoption of Digital products.

How You’ll Grow

  • By projects that directly contribute to the objectives for Qualtrics by enabling data platform capabilities which enable strategic solutions like Qualtrics Assist and Omnichannel insights.
  • Gaining expertise in the latest low code/no code technologies and AI application in workflow automation.
  • Enhancing leadership skills through the ownership of high-impact projects and cross-team collaboration.
  • Expanding knowledge of various business tools and platforms through the integration of new extensions.

Things You’ll Do

  • Influence and contribute to product strategy for Digital
  • Independently lead your product area and make effective decisions and tradeoffs
  • Write clear and quality product investment documents; turn these into a prioritized roadmaps
  • Connect with customers and understand end-to-end scenarios that matter
  • Discover and prioritize feature requests from prospects/customers, analysts, internal sources, and the market
  • Manage work and execute with excellence across product, engineering, UX design and research
  • Know your product, customers,  usage, and market trends better than anyone
  • Lead product launches including working with marketing to take new features and capabilities to market

What We’re Looking For On Your Resume

  • Bachelor’s degree in Business, Marketing, Engineering, Computer Science, or related field.
  • 4-6 years of experience in product management, with at least 1 year experience in a technical domain.
  • Domain Knowledge: Experience with digital analytics or product analytics platforms is a very strong plus.
  • AI Integration: Experience with or a strong interest in leveraging Artificial Intelligence (AI) and Machine Learning (ML) to enhance product functionality, streamline the product development lifecycle, or improve user insights
  • Proven track record of successfully launching and managing products.
  • Strong understanding of the enterprise software landscape and the challenges faced by enterprise customers.
  • Excellent analytical and problem-solving skills.
  • Ability to translate complex technical concepts into clear and concise language for both technical and non-technical audiences.
  • Strong communication and collaboration skills, with the ability to influence and build consensus across diverse stakeholders.

What You Should Know About This Team

  • The Digital team is centered around improving customer experience (CX) through digital touchpoints
  • Using data-driven insights and digital experience analytics to optimize interactions.
  • The team collaborates closely with engineering, product, go-to-market, user experience design and research to deliver seamless digital experiences
  • With a strong focus on aligning Digital Experience Analytics with the Digital Voice of the Customer product, driving holistic view of customer experience across digital channels.

Our Team’s Favorite Perks and Benefits

  • Experience Bonus: Qualtrics offers US employees an annual $1,800 “experience bonus” to provide an experience they might not otherwise have—attend a sporting event or concert, travel somewhere new, or even support a nonprofit or infuse funds into a small business in your area.
  • The satisfaction of empowering large networks through technology.
  • The opportunity to work with a diverse range of influential brands.
  • A role that encourages personal growth and initiative within a growing business area.
The Qualtrics Hybrid Work Model: Our hybrid work model is elegantly simple: we all gather in the office three days a week; Mondays and Thursdays, plus one day selected by your organizational leader. These purposeful in-person days in thoughtfully designed offices help us do our best work and harness the power of collaboration and innovation. For the rest of the week, work where you want, owning the integration of work and life.
 
Qualtrics is an equal opportunity employer meaning that all qualified applicants will receive consideration for employment without regard to race, color, religion, sex, sexual orientation, gender identity, national origin, disability, status as a protected veteran, or any other protected characteristic.
 
​​​​​​​Applicants in the United States of America have rights under Federal Employment Laws:Family & Medical Leave Act, Equal Opportunity Employment, Employee Polygraph Protection Act
 
Qualtrics is committed to the inclusion of all qualified individuals. As part of this commitment, Qualtrics will ensure that persons with disabilities are provided with reasonable accommodations. If reasonable accommodation is needed to participate in the job application or interview process, to perform essential job functions, and/or to receive other benefits and privileges of employment, please let your Qualtrics contact/recruiter know.
 
Not finding a role that’s the right fit for now? Qualtrics Insiders is the one-stop shop for all things Qualtrics Life. Sign up for exclusive access to content created with you in mind and get the scoop on what we have going on at Qualtrics - upcoming events, behind the scenes stories from the team, interview tips, hot jobs, and more. No spam - we promise! You'll hear from us two times a month max with fresh, totally tailored info - so be sure to stay connected as you explore your best role and company fit.

For full-time positions, this pay range is for base per year; however, base pay offered within this range may vary depending on location, job-related knowledge, education, skills, and experience. A sign-on bonus and restricted stock units may be included in an employment offer. Full-time employees are eligible for medical, dental, vision, life and disability, 401(k) with match, paid time off, a wellness reimbursement, mental health benefits, and an experience bonus. For a detailed look at our benefits, visit Qualtrics US Benefits.

Washington State Annual Pay Transparency Range
$147,500$211,500 USD

Apply for this Job

* Required

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)


US Demographic Questions

Why are you being asked to fill out two sets of demographic questions? Qualtrics is required by the federal government to distribute the Equal Employment Opportunity questions exactly as they are written. However, we recognize that the questions do not fully capture the fullness of a person’s identity and experience when it comes to gender identity, sexual orientation and race. DEI (Diversity, Equity and Inclusion) is a cornerstone of our company culture. We are committed to inclusivity in our hiring process and want to give you the opportunity to self-describe your identity.


With this in mind, we invite you to participate in this additional set of voluntary demographic questions. The data collected will be used anonymously and in aggregate, so we can evaluate our processes to ensure we’re providing equal opportunities to applicants from all backgrounds. Your responses, or your choice not to respond, will not be associated with your specific application and will not in any way be used for individual hiring or compensation decisions.

How would you describe your gender identity? (mark all that apply)





Do you identify as transgender? (Select one)




How would you describe your racial/ethnic background? (mark all that apply)











How would you describe your sexual orientation? (mark all that apply)









Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in Qualtrics’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.