Noom is on a mission to help people live better, longer. We’re a consumer-led digital health company, connecting people to content, coaching, community, and clinicians to build lasting habits and live healthier lives. We’re a high-growth organization powered by science, technology, and world-class talent. When you join Noom, on any team, whether fully-remote or in one of our offices, you’ll see the impact of your work on the world.

Our Brand Marketing Team
At Noom, our Brand Marketing team drives awareness, engagement, and growth through strategic storytelling and high-impact campaigns. We collaborate across departments to bring our mission to life and connect people with transformative health experiences.

About the Role
As we continue to grow, we’re seeking our first Senior Product Marketing Manager to establish the function, shape go-to-market strategies, and optimize product performance through integrated marketing initiatives. This highly cross-functional role collaborates closely with Product, Consumer Insights, Creative, and broader Marketing teams to align messaging with market needs and drive measurable business outcomes.

You Will

  • Drive Positioning & Messaging
    • Collaborate with Product, Consumer Insights, and Marketing to develop clear, differentiated product positioning and compelling messaging.
    • Align messaging with market needs, user feedback, and competitive differentiators.
  • Develop Product Line Strategy
    • Partner with Product leadership to assess and evolve the product portfolio strategy.
    • Recommend enhancements to portfolio positioning, cross-product integration, and pricing approaches.
    • Identify ways individual products complement each other and contribute to larger business goals.
  • Partner on Creative Strategy Collaboration
    • Work closely with Performance Creative teams to bring market insights into the creative development process.
    • Highlight key features, tools, or experiences that can drive marketing effectiveness.
    • Contribute to creative testing frameworks and ensure ad concepts are grounded in product strengths.
  • Develop and Validate Product Claims
    • Partner with Research to create and validate claims that strengthen product positioning.
    • Ensure all claims are credible, substantiated, and meet legal and regulatory standards.
    • Translate validated claims into clear, persuasive messaging for marketing assets.
  • Own Go-to-Market Planning
    • Develop and manage GTM strategies for new product launches and existing product campaigns.
    • Recommend opportunities to refresh messaging and campaign focus for ongoing business impact.
    • Align launch and campaign plans with cross-functional stakeholders to ensure successful execution.
  • Improve Performance Analysis & Optimization
    • Establish reporting frameworks to measure product performance across the funnel.
    • Analyze key performance indicators, uncover trends, and translate insights into actionable strategy.
    • Explore opportunities for product-level P&Ls in partnership with Finance and Analytics teams.

You Have

  • 7+ years of experience in product marketing with a B2C or DtC product.
  • Strong storytelling and communication skills; confident presenting to executives and cross-functional teams.
  • A strategic and analytical mindset, with a proven ability to translate strategy into action in a data-driven manner. 
  • Hands-on experience with content creation and know how to translate complex features into crisp messaging—from technical one-pagers and positioning docs to pitch decks and launch kits.
  • A high-degree of organization and ability to thrive in a fast-moving, dynamic environment—juggling multiple projects, shifting priorities, and tight deadlines without losing focus or quality.
  • A customer-first mindset, constantly looking for ways to cross-collaborate and close the loop between product, GTM, and user needs.
  • Curiosity, proactivity, and the ability to roll up your sleeves—whether it's building a demo, jumping into competitive analysis, or recording a launch video.

 

What Makes This Job Amazing

  • You’ll define product marketing strategy and messaging for a category-leading health platform.
  • You’ll be a critical bridge between Product and Marketing, helping turn innovations into impactful stories.
  • You’ll shape and validate product capabilities that influence how Noom is perceived in the market.
  • You’ll help scale a high-performing, insights-driven Product Marketing function with room for growth and ownership.

 

Compensation Package

  • The US base salary range for this full-time position is $164,000-$222,000.
      • This range reflects the minimum and maximum salary target for the position for US-based candidates, at the time of posting. The actual salary offer is based on factors including relevant experience and training, assessment of functional skills and behavioral competencies, and location, among others. 
    • Other elements of Noom’s Compensation Package
      • Noom offers a comprehensive and generous total rewards package. This may include a discretionary performance-based bonus, stock awards, healthcare (featuring a plan with premiums covered by Noom), paid holidays and paid leave (including Summer Fridays), 401k program, and various cash stipends and budgets for employees (wellness, tech, learning & development, etc).

 

Location

  • This position is a hybrid role, with 2 days per week on-site required in one of our offices:
    • New York, NY, USA 
    • Princeton, NJ, USA

 

More About Noom
Noom is a leading whole-person health platform on a mission to help people live better, longer. We combine personalized medication with the science of behavior change and psychology, to help people build lasting habits and live longer, healthier lives. With nationally-recognized, holistic programs spanning weight, diabetes prevention, GLP-1 support, menopause, longevity, and more, we serve millions through health plans, employers, and direct-to-consumer offerings. As a trailblazer in the world of health and wellness, Noom makes healthy living easy, fun, and deeply rewarding.

Join us in shaping the future of health. Whether you're remote or in-office, you’ll be part of a passionate, mission-driven team working to make the world a healthier place—one habit at a time.

Noom is proud to be an Equal Opportunity Employer, and all applicants will receive consideration for employment without regard to sex, gender identity, sexual orientation, race, color, religion, caste, national origin, physical or mental disability, protected veteran status, age, or any other characteristic protected by applicable law. Noom is committed to providing access, equal opportunity and reasonable accommodation for individuals with disabilities.

To help protect against potential hiring scams, please be aware that all email communications from the Noom Talent team and/or hiring managers will come only from an @noom.com email address. Noom will never ask you for personal payment, require you to purchase equipment, or extend a job offer without the completion of a multi-step interview process featuring a combination of phone, Zoom, and in-person interviews, and references. If you are unsure about the validity of a Noom job posting on another website, we strongly encourage you to instead apply directly through our website.

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