We are a fast-growing technology company in the digital accessibility industry, helping to make digital properties systems - including web sites, web applications, software, hardware, and services - accessible to people with disabilities and the growing aging population. Our team is incredible. We are 6-time Inc. 5000 award winners of America’s Fastest Growing Companies, a Washington Post Top Workplace, and named DC Inno’s Overall Coolest Company.

We are proud of our mission and our fun team culture. Beyond the kitchen stocked with a cornucopia of snacks, we offer gym membership reimbursement, an annual development budget, and flexible time off. 


The Senior Product Marketing Manager is responsible for managing the marketing and communication lifecycle for the product, service and package offerings of Level Access. They will collect, frame, and execute on key insights, leading programs ranging from product launches to content development. The SPMM will develop highly differentiated messaging and positioning and design initiatives to sustain awareness of core features and value propositions. They are in charge of developing and managing product-to-market fit collateral, pricing, solution packaging, competitive analysis and the creation of effective product marketing strategies that increase sales by articulating the solution’s value proposition. For solution packaging, pricing, and go to market strategies this work is done in close collaboration with other departments.

The Senior Product Marketing Manager is proficient with feature differentiation practices and competitive analysis, and they conduct regular market research with customers, providers, and external partners. They must maintain excellent relationships with the customer base and vendors, as well as with internal team members. The Senior Product Marketing Manager will serve as a conduit for customer feedback to other departments when that feedback can be used in developing or upgrading current or future products.

A bachelor's degree in marketing, related field or direct experience is necessary for this career. Previous years of managerial experience and leadership certifications may be preferred. Senior Product Marketing Managers should have strong logic skills that help them with business obstacles that prevent a successful product launch, as well as excellent communication skills. These managers should also have the ability to manage multiple overlapping projects, as well as effectively communicate with other managers and marketing professionals. Additionally, they should have leadership skills that facilitate team cohesion and efficiency.

Key Responsibilities

  • Leverage customer health insights from customer experience team to implement and optimize marketing programs to improve customer retention via lifecycle communications, transactional streams, and promotional campaigns
  • Leverage customer insights and collaborate with account management to identify cross-sell and upsell opportunities and develop marketing campaigns
  • Develop winning customer-specific propositions, along with close partnership with Marketing counterparts to influence future innovation pipeline & programs based on channel insights
  • Act as a resource for other departments by being the authority on customer trends, product strengths/weaknesses, and competitive landscape
  • Assist in planning, development, and presentation of sales & brand materials at all key Trade Shows and Customer Collaboration Planning sessions, ensuring our sales strategies and brand initiatives are well represented
  • Track and report on ROI of customer engagement efforts
  • Drive articulation of product portfolio positioning and Go-to-Market (GTM) planning and processes that aligns with organizational goals and initiatives
  • In collaboration with Sales and Customer Success teams, own development of buyer persona-focused collateral, including data sheets, website pages, and other materials that help tell the product story
  • Research and analyze market trends, competitive landscape, buyer personas, and customer insights to develop compelling product differentiation and value propositions aligned with the customer journey
  • Own and maintain the official customer journey definition and coordinate with users of this journey across the company to ensure consistent use
  • Develop long-term product marketing launch plans and lead the readiness of the business, including partnering with
  • Interview prospects, customers, and partners to understand customer needs, market dynamics, and competitive landscape to inform and influence future product development strategy.
  • Collaborate with both the Product and Marketing teams on campaigns to drive demand and leads for the solution
  • Lead solution packaging discussions and develop related marketing collateral and resources
  • Brief and educate other cross-functional departments including Training, Sales, Sales Ops, Customer Success, and Services on new launches, solutions, and product marketing resources
  • Align with sales team on sales enablement efforts including competitive messaging, sales kits, and other launches
  • Partner with Customer Marketing on use, retention and expansion strategies for specific products as well as regularly communicate product performance/adoption and growth across key metrics
  • Work internally with Finance, Services, Sales, and executive leadership on GTM and pricing strategies and implementation of pricing framework in the CRM system


  • 5+ years of experience in a high-tech B2B company product marketing role
  • Proven track record working with Product and Sales teams on enablement strategies to increase understanding of solutions, articulation of value proposition, and provide solution expertise
  • Solid experience with building and managing go-to-market product launch frameworks
  • Exceptional visual, verbal and written communication skills
  • Creative with ability to solve complex problems in a unique or innovative way
  • Experience developing competitive intelligence tools
  • Comfortable speaking with and leading discussions with customers, partners, and vendors
  • Bachelor's degree in Marketing, Business, or comparable education/experience
  • Nice to haves: familiarity with digital accessibility, Pragmatic Marketing certified, M.B.A

You are

  • Results-focused and exhibit commitment to goals and consistently deliver results
  • A team player who works effectively and cross-functionally with the sales, customer success, and product teams as well as leadership
  • Enthusiastic - a fun and energetic contributor to a great culture
  • An analytical thinker with the ability to digest complex information and provide key insights
  • Customer-focused with a passion for customer and prospect success at all times
  • Demonstrated ability to work independently and autonomously
  • Data-driven to provide reporting metrics and team pipeline forecasts to executives
  • Detail-oriented and supremely well-organized

Application Process

This is a full-time salaried position with a competitive benefits package, including bonus opportunities and unlimited vacation/FTO. Salary is commensurate with experience.  The role is being offered as a remote role. Please submit your cover letter and resume for immediate consideration.

Level Access is committed to workforce diversity. Equal Opportunity Employer. Copyright 2021, Level Access. All rights reserved.

Apply for this Job

* Required


U.S. Equal Opportunity Employment Information (Completion is voluntary)

Individuals seeking employment at Level Access are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, or sexual orientation. You are being given the opportunity to provide the following information in order to help us comply with federal and state Equal Employment Opportunity/Affirmative Action record keeping, reporting, and other legal requirements.

Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.

Form CC-305

OMB Control Number 1250-0005

Expires 05/31/2023

Voluntary Self-Identification of Disability

Why are you being asked to complete this form?

We are a federal contractor or subcontractor required by law to provide equal employment opportunity to qualified people with disabilities. We are also required to measure our progress toward having at least 7% of our workforce be individuals with disabilities. To do this, we must ask applicants and employees if they have a disability or have ever had a disability. Because a person may become disabled at any time, we ask all of our employees to update their information at least every five years.

Identifying yourself as an individual with a disability is voluntary, and we hope that you will choose to do so. Your answer will be maintained confidentially and not be seen by selecting officials or anyone else involved in making personnel decisions. Completing the form will not negatively impact you in any way, regardless of whether you have self-identified in the past. For more information about this form or the equal employment obligations of federal contractors under Section 503 of the Rehabilitation Act, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

You are considered to have a disability if you have a physical or mental impairment or medical condition that substantially limits a major life activity, or if you have a history or record of such an impairment or medical condition.

Disabilities include, but are not limited to:

  • Autism
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, or HIV/AIDS
  • Blind or low vision
  • Cancer
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or hard of hearing
  • Depression or anxiety
  • Diabetes
  • Epilepsy
  • Gastrointestinal disorders, for example, Crohn's Disease, or irritable bowel syndrome
  • Intellectual disability
  • Missing limbs or partially missing limbs
  • Nervous system condition for example, migraine headaches, Parkinson’s disease, or Multiple sclerosis (MS)
  • Psychiatric condition, for example, bipolar disorder, schizophrenia, PTSD, or major depression

1Section 503 of the Rehabilitation Act of 1973, as amended. For more information about this form or the equal employment obligations of Federal contractors, visit the U.S. Department of Labor's Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.