Internal Title:    Digital Dealer Advisor - P3
Location:          Remote in or around Nashville, TN area - 80% Travel
Reports to:       Team Lead

 

The Role: 

The primary role of the Digital Dealer Advisor is to support digital marketing with automotive dealers within the New England states, improving efficiencies within specific dealer’s digital advertising to driving more leads, increase Digital Sales Contribution and Close Rates. 

 

The Impact:

The Digital Dealer Advisor is a key member of the Smart Digital Team, providing digital support, services coaching to an assigned territory via phone, webinars, regional meetings and in-person dealer visits.  The goal of the role is to help improve select dealer’s program adoption, digital presence and drive improved digital demand metrics with the purpose of increasing a dealer’s digital performance.

Position will require a high level of travel within the designated geography.  The role will require a strong background in digital retailing, website performance, SEO, SEM, presentation skills, data collection, analytics and tracking of performance within the automotive segment.


Responsibilities:

  • Provide consultation on digital advertising performance within prescribed guidelines and metrics.
    • Key Program KPI’s
      • Program participation
      • Dealer Close Rate
      • Lead Volumes
    • Operate within the defined guidelines of the OEM program around opportunities in digital performance
    • Assess and analyze dealer digital market strategies, tactics, and performance in preparation for dealer consultative visits.
    • Provide metric based coaching to dealership personnel to improve performance and efficiencies in digital advertising spends and performance.
    • Build relationships between dealer advertising vendors and dealership decision makers.
    • Support and work cross functionally with both the Business Center and its dealers around improving digital advertising initiatives.
    • Maintain knowledge of the digital program, automotive industry market conditions, business priorities, and challenges.
    • Develop and maintain effective communication with team members, digital marketers, partners, and vendors to ensure the goals of the program, Zones and assigned dealers are met.
    • Act as an expert on program's reporting dashboard (Insight) and provide reporting, follow-up performance analytics and process improvements to Zones and dealers as prescribed.
    • Be an expert on the digital program and advise teams and/or dealers on benefits of certified products, the certification and on-boarding process.
    • Support pilot roll-outs for the digital program.

 

Other Duties

  • Abide by the policies, procedures, and Code of Conduct of the company.
  • Handle personal information (“PII”) that pertains to any individual (e.g., leads, dealers, employees, job applicants, etc.) in accordance with program Information Privacy Guiding Principles, privacy policy and public facing privacy statements on program managed websites.
  • Complete any required training.
  • Safeguard the company’s intellectual property, information, and assets.
  • Other duties as assigned.

 

Qualifications

Experience

  • Automotive retail digital marketing (3 years).
  • Background in Website optimization and analytics
  • SEO / SEM campaign management and tracking (3 years)
  • Automotive retail experience is a bonus
  • Presenting / Training to Dealer body as well as In front of groups

Skills, Knowledge, and Abilities

  • Effectively manage a high volume of daily interaction with program partners; internal and external.
  • Consultative communication skills including building rapport, assessing needs, handling objections and providing consultation.
  • Proactively multitask while maintaining attention to detail.
  • Task oriented mindset with a commitment to adherence to deadlines
  • A positive team oriented attitude
  • The ability to demonstrate good judgment, high ethics and project a professional image. 
  • The ability to work independently
  • Excellent organization and time management skills
  • Exceptional interpersonal and business communication skills (written, verbal, listening).
  • Ability to travel upwards of 80%

 

The Way We Work: 

  • Leader Led
  • Remote First
  • Foster Flexibility
  • Reward Performance
  • Time Off Matters

 

Company Mission 

J.D. Power is clear about what we do to ensure our success into the future. We unite industry leading data and insights with world-class technology to solve our clients’ toughest challenges.  

Our Values 

At J.D. Power, we strive to be Truth Finders, Change Makers and Team Driven - the distinct behaviors that, together, define our unique culture.   

Truth Finders - At J.D. Power, we are proud of the unbiased data and findings we provide. As individuals, each and every member of our team is dedicated to living this same objectivity and embodying the highest ethical and professional standards – the only ‘favorite’ we have is the truth.   

Change Makers - At J.D. Power, we never stand still. We constantly seek better ways – innovating and evolving in everything we do to support our colleagues and our clients alike – and all in service of delivering data and insights that drive meaningful business impact.   

Team Driven -At J.D. Power, we are one team and we are activated. Regardless of individual role, every member of our team is dedicated to supporting their immediate colleagues and our broader J.D. Power family to deliver on our collective purpose and make us greater than the sum of our parts. At J.D. Power, these values are more than words. 

J.D. Power is committed to employing a diverse workforce. Qualified applicants will receive consideration without regard to race, color, religion, sex, national origin, age, sexual orientation, gender identity, gender expression, veteran status, or disability. 

J.D. Power is an equal-opportunity employer and compliant with AODA/ADA legislation. Should you require accommodations during the recruitment and selection process, please reach out to tarecruitment@jdpa.com

 

EOE/M/F/Vets/Disabled 

For Internal Use only
#remote
#usa

 

Apply for this Job

* Required
Almost there! Review your information then click 'Submit Application' to apply.

resume chosen  
(File types: pdf, doc, docx, txt, rtf)
cover_letter chosen  
(File types: pdf, doc, docx, txt, rtf)
When autocomplete results are available use up and down arrows to review
+ Add another education


Voluntary Self-Identification

For government reporting purposes, we ask candidates to respond to the below self-identification survey. Completion of the form is entirely voluntary. Whatever your decision, it will not be considered in the hiring process or thereafter. Any information that you do provide will be recorded and maintained in a confidential file.

As set forth in J.D. Power’s Equal Employment Opportunity policy, we do not discriminate on the basis of any protected group status under any applicable law.

Race & Ethnicity Definitions

If you believe you belong to any of the categories of protected veterans listed below, please indicate by making the appropriate selection. As a government contractor subject to the Vietnam Era Veterans Readjustment Assistance Act (VEVRAA), we request this information in order to measure the effectiveness of the outreach and positive recruitment efforts we undertake pursuant to VEVRAA. Classification of protected categories is as follows:

A "disabled veteran" is one of the following: a veteran of the U.S. military, ground, naval or air service who is entitled to compensation (or who but for the receipt of military retired pay would be entitled to compensation) under laws administered by the Secretary of Veterans Affairs; or a person who was discharged or released from active duty because of a service-connected disability.

A "recently separated veteran" means any veteran during the three-year period beginning on the date of such veteran's discharge or release from active duty in the U.S. military, ground, naval, or air service.

An "active duty wartime or campaign badge veteran" means a veteran who served on active duty in the U.S. military, ground, naval or air service during a war, or in a campaign or expedition for which a campaign badge has been authorized under the laws administered by the Department of Defense.

An "Armed forces service medal veteran" means a veteran who, while serving on active duty in the U.S. military, ground, naval or air service, participated in a United States military operation for which an Armed Forces service medal was awarded pursuant to Executive Order 12985.


Voluntary Self-Identification of Disability

Form CC-305
Page 1 of 1
OMB Control Number 1250-0005
Expires 04/30/2026

Why are you being asked to complete this form?

We are a federal contractor or subcontractor. The law requires us to provide equal employment opportunity to qualified people with disabilities. We have a goal of having at least 7% of our workers as people with disabilities. The law says we must measure our progress towards this goal. To do this, we must ask applicants and employees if they have a disability or have ever had one. People can become disabled, so we need to ask this question at least every five years.

Completing this form is voluntary, and we hope that you will choose to do so. Your answer is confidential. No one who makes hiring decisions will see it. Your decision to complete the form and your answer will not harm you in any way. If you want to learn more about the law or this form, visit the U.S. Department of Labor’s Office of Federal Contract Compliance Programs (OFCCP) website at www.dol.gov/ofccp.

How do you know if you have a disability?

A disability is a condition that substantially limits one or more of your “major life activities.” If you have or have ever had such a condition, you are a person with a disability. Disabilities include, but are not limited to:

  • Alcohol or other substance use disorder (not currently using drugs illegally)
  • Autoimmune disorder, for example, lupus, fibromyalgia, rheumatoid arthritis, HIV/AIDS
  • Blind or low vision
  • Cancer (past or present)
  • Cardiovascular or heart disease
  • Celiac disease
  • Cerebral palsy
  • Deaf or serious difficulty hearing
  • Diabetes
  • Disfigurement, for example, disfigurement caused by burns, wounds, accidents, or congenital disorders
  • Epilepsy or other seizure disorder
  • Gastrointestinal disorders, for example, Crohn's Disease, irritable bowel syndrome
  • Intellectual or developmental disability
  • Mental health conditions, for example, depression, bipolar disorder, anxiety disorder, schizophrenia, PTSD
  • Missing limbs or partially missing limbs
  • Mobility impairment, benefiting from the use of a wheelchair, scooter, walker, leg brace(s) and/or other supports
  • Nervous system condition, for example, migraine headaches, Parkinson’s disease, multiple sclerosis (MS)
  • Neurodivergence, for example, attention-deficit/hyperactivity disorder (ADHD), autism spectrum disorder, dyslexia, dyspraxia, other learning disabilities
  • Partial or complete paralysis (any cause)
  • Pulmonary or respiratory conditions, for example, tuberculosis, asthma, emphysema
  • Short stature (dwarfism)
  • Traumatic brain injury

PUBLIC BURDEN STATEMENT: According to the Paperwork Reduction Act of 1995 no persons are required to respond to a collection of information unless such collection displays a valid OMB control number. This survey should take about 5 minutes to complete.


Enter the verification code sent to to confirm you are not a robot, then submit your application.

This application was flagged as potential bot traffic. To resubmit your application, turn off any VPNs, clear the browser's cache and cookies, or try another browser. If you still can't submit it, contact our support team through the help center.