We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

 

Overview

 

 

About the Role - The Instacart off platform data media planning strategist will be responsible for working with Instacart Sales teams, Advertising Agencies, Platform Partners and Brand Sales teams to deliver concise and strategic media plans responses to RFPs for Instacart data and measurement solutions.

 

 

About the Team - This team is responsible for coordinating with cross-functional internal partners to identify first party transaction data trends and have knowledge of Instacart data taxonomies for targeting and measurement products and solutions to RFPs from Brands, Agencies and Platform teams. 

 

 

About the Job 

  • This individual will deliver data-based media plans to Brand, Platform and Agency clients. 
  • Partner and coordinate with cross-functional Instacart sales teams to develop and deliver media plans which are data and measurement based. 
  • Work with internal Product Marketing, Product and Strategy teams to build Instacart data and measurement “stories” for brands, agencies and platform partners. 
  • Build demand-based relationships with Programmatic Data Activation teams at the Holding Company and Brand level at Agency Holding companies like Publicis, Omnicom, and Group M  
  • Build demand-based relationships with Instacart platform partners such as Roku, TTD, LiveRamp, Magnite and Xandr
  • Partner and coordinate with Instacart sales teams to develop media plan proposals for brands that drive data activation
  • Gather useful information from customer and competitor data
  • Subject matter expert on Instacart data, presentations to prospective brand, platform and agency clients
  • Consult, inform and help implement processes and policies to support media planning initiative
  • Where necessary, help launch media planning products, drive go to market strategy

 

 

About You

Minimum Qualifications

  • 2-3 years of relevant data planning, media planning, buying, and activation experience in Agency or platform space 
  • Driven data and measurement and activation, buying and planning experience. 
  • Knowledge of data configurations, taxonomies and audience building. 
  • Solid presenter, story teller 
  • Internal and external client relationship builder 
  • Understanding of the first party transaction data landscape 
  • Comfortable selling new/novel/untested customer engagement tools 
  • Commercial/financial and data based thinker 
  • Understanding of CPG industry
  • Ability to stay calm in dynamic, rapidly-changing environments
  • Must be open to travel

 

 

Preferred Qualifications

  • Bachelor's degree 

 

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here. Currently, we are only hiring in the following provinces: Ontario, Alberta, British Columbia, and Nova Scotia.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For Canadian based candidates, the base pay ranges for a successful candidate are listed below.

CAN
$126,000—$140,000 CAD

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At Instacart, we like to think of ourselves as a potluck—where everyone brings something new, different, and flavorful to the table. We believe our team’s wide range of perspectives, experiences and backgrounds enable us to build a better product for our customers. Instacart is for everyone, and we’re committed to fostering diverse and inclusive teams that reflect the communities we serve.

Individuals seeking employment at Instacart are considered without regards to race, color, religion, national origin, age, sex, marital status, ancestry, physical or mental disability, veteran status, gender identity, sexual orientation, or any other protected characteristic. 

Please note: If you apply for more than one job, you will be asked to fill out the questionnaire for each application.  

How is this information used?

In order to track our effectiveness in recruiting a wide range of talent and to ensure that we comply with reporting requirements, we invite all applicants to voluntarily provide demographic information in a confidential survey. Providing this information is entirely optional. It is only used to ensure our hiring efforts remain free of bias and for diversity monitoring purposes. Data collected is not factored into the hiring decision or thereafter and will not affect your opportunity for employment at Instacart.

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To ensure our hiring efforts are equitable, data is stored confidentially in our ATS (Applicant Tracking System) where only an Administrator can view demographic reporting. It is not accessible to hiring teams. Data is stored securely in a cloud-based data-warehouse to create anonymized dashboards that select HR leaders can reference.

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