We're transforming the grocery industry

At Instacart, we invite the world to share love through food because we believe everyone should have access to the food they love and more time to enjoy it together. Where others see a simple need for grocery delivery, we see exciting complexity and endless opportunity to serve the varied needs of our community. We work to deliver an essential service that customers rely on to get their groceries and household goods, while also offering safe and flexible earnings opportunities to Instacart Personal Shoppers.

Instacart has become a lifeline for millions of people, and we’re building the team to help push our shopping cart forward. If you’re ready to do the best work of your life, come join our table.

Instacart is a Flex First team

There’s no one-size fits all approach to how we do our best work. Our employees have the flexibility to choose where they do their best work—whether it’s from home, an office, or your favorite coffee shop—while staying connected and building community through regular in-person events. Learn more about our flexible approach to where we work.

 

Overview:

 

 

About the Role -The ASM for Caper Ads, is responsible for the adoption and integration of advertising on AI-powered smart carts in retail stores. You'll act as a consultant and specialist, educating sales teams and retail partners on our solutions and enhancing our go-to-market strategies.

  • Facilitate and prioritize ad partnership opportunities with retail teams to promote and integrate the Caper Ads offering.
  • Serve as a connector and consultant, linking retailers with innovative advertising solutions that enhance in-store ad monetization.
  • Collaborate closely with Connected Stores Market Strategy & Planning and Caper (hardware) Sales teams to refine and execute strategic go-to-market strategy & processes.
  • Deliver expert knowledge and presentations on in-store ad offerings to stakeholders.  

There are no direct reports planned for this role.

 

 

About the Team - We're pushing the boundaries at Instacart by introducing advertising solutions that connect brands directly to the in-store shopping experience. Ads on Caper Cart, is all about creating a fresh, tech-driven way for brands to shine in retail spaces. We're looking for an Ads Solutions Manager to join our team. As we expand our Caper Ads solutions, we’re looking for an Ads Solutions Manager who excels in bridging the gap between retailers and brands, ensuring seamless integration and effective communication of our in-store ad offerings.

 

 

About the Job

  • Develop and drive the roadmap features and positioning for retailers and brand partners, establishing yourself as a subject matter expert on Caper.
  • Educate and empower sales teams and retail partners on the integration and benefits of in-store advertising solutions.
  • Partner closely with cross-functional teams across product, marketing, and sales to ensure strategic alignment and maximize the impact of Caper Ads in the retail environment.

 

 

About You

Minimum Qualifications

  • 5+ years’ proven experience
  • Background in retail media, e-commerce, or shopper marketing within a retailer, agency, consumer packaged goods (CPG), or ad tech company.
  • Digitally savvy with a strong understanding of the evolving digital ad landscape.
  • Strong understanding of advertising channels and measurement.
  • Excellent communication skills, capable of effectively presenting and consulting on complex solutions.

 

 

Preferred Qualifications

  • Strong interpersonal skills with the ability to network and connect various stakeholders, from sales teams to senior executives in retail.
  • Expertise in delivering educational and persuasive presentations, influencing both internal teams and external partners.
  • Creative problem-solving skills, with the ability to navigate through complex scenarios and provide practical, innovative solutions.
  • Experience with a shopper marketing agency or similar role with a focus on digital out-of-home (DOOH) advertising solutions.

 

Instacart provides highly market-competitive compensation and benefits in each location where our employees work. This role is remote and the base pay range for a successful candidate is dependent on their permanent work location. Please review our Flex First remote work policy here.

Offers may vary based on many factors, such as candidate experience and skills required for the role. Additionally, this role is eligible for a new hire equity grant as well as annual refresh grants. Please read more about our benefits offerings here.

For US based candidates, the base pay ranges for a successful candidate are listed below.

CA, NY, CT, NJ
$149,000—$165,000 USD
WA
$142,000—$158,000 USD
OR, DE, ME, MA, MD, NH, RI, VT, DC, PA, VA, CO, TX, IL, HI
$137,000—$152,000 USD
All other states
$123,000—$137,000 USD

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At Instacart, we like to think of ourselves as a potluck—where everyone brings something new, different, and flavorful to the table. We believe our team’s wide range of perspectives, experiences and backgrounds enable us to build a better product for our customers. Instacart is for everyone, and we’re committed to fostering diverse and inclusive teams that reflect the communities we serve.

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