OVERVIEW

Objective is to leverage data to produce actionable insight around clients’ performance on instacart to:

  • Help them drive category and brand conversion
  • Help them build a profile of the ecomm consumer for their brands
  • Help Instacart’s sales team drive more advertising investment
  • Become a ‘trusted advisor’ on how to win in ecommerce!

ABOUT THE JOB

You will lead a group of 3-5 clients and work with our sales and account management teams to:

  • Identify the key business drivers for our CPG Partners, quantify their impact on the business, deliver business insights, and make actionable recommendations to grow the business 
  • Integrate consumer and customer insight to better inform targeted strategies, plans and decisions
  • Work independently as the key day to day resource for all CPG partner analytic needs, often presenting directly to senior CPG ecomm leadership.
  • Integrate data from a variety of sources to identify key trends and emerging solutions for the partner and customer
  • Apply the full suite of tools and metrics available against business issues including but not limited to:
    • Sales, share, distribution, assortment, etc
    • Basket analytics such as cross shop, penetration, affinities, etc
    • Customer analytics such as trial/repeat, conversion, buy rate, LTV, etc
  • Go beyond the data and craft compelling storylines to engage our partners

ABOUT YOU

  • 2-5 years consumer packaged goods industry experience; category management experience and/or e-commerce experience a plus
  • Strong analytic / problem solving capabilities 
  • Strong experience with Excel, Tableau and/or Periscope, and Google Suite
  • Ability to draw conclusions from large amounts of data and summarize findings in concise manner 
  • Detail oriented with ability to produce accurate work quickly & efficiently
  • Independent worker with self-starter mentality; takes initiative
  • Strong syndicated and panel data knowledge
  • Good project management and training skills
  • Ability to comprehend and sell concepts within the context of Brand Partnerships
  • Ability to learn and apply different software applications
  • Minimum Bachelor's degree
  • Understanding of application of primary and secondary research to drive recommendations and enhance strategic nature of partnerships
  • Leadership skills in identification of and addressing business opportunities

 

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