Business Insider is hiring a Media Planning Strategist to join our Revenue Strategy team to oversee media planning "pitch-to-play" workflows for select sales verticals.
Business Insider is for people who are driven, optimistic and always looking forward. Our mission is to inspire action through thought-provoking stories. We tell our audience what they want and need to know to improve their lives and the world with storytelling that is accessible, smart, sometimes unexpected, and always helpful. Our team members embody and uphold Business Insider’s three core values: we are all one team, we are effective, and we strive to get better every day.
The Role & Team:
As a Media Planning Strategist, you will work across all advertising campaigns, mainly during the pre-sales phase; the team plays a vital role in the "pitch-to-pay" workflow and is responsible for RFP response, deal budgeting, deal-level pricing/margin exception management, inventory forecasting, media plan creation, IO/deal approval management, and deal booking in order management systems.
The Media Planning Strategist will use their in-depth product knowledge to develop strategic media plans that provide value to Business Insider’s clients, while also maximizing revenue and profit across all monetizable platforms and offerings, including display and video, social, sponsorships, custom content, and live/virtual events.
This role reports directly to the Associate Director of Media Planning and Strategy and is part of the Pricing & Planning group within the wider Revenue Strategy team. This role is hybrid and will be based in the New York City headquarters.
Key Responsibilities:
- Support day-to-day RFP/RFI requests, revision requests, and general inquiries for Direct and Programmatic clients.
- Create marketable, actionable, and profitable media plans for Direct & Programmatic clients while factoring in client budget, target audience, KPIs, additional RFP requirements, and internal business objectives.
- Advise cross-functional teams on proposal/product development and execution, using in-depth knowledge of product offerings, ad-serving, and data capabilities to shape RFP strategy.
- Work alongside Pricing, Packaging, and Yield team on RFP-specific pricing, inventory, and packaging requests.
- Collaborate with the client success team to ensure smooth pre to post-sales transition and successful campaign execution.
The Ideal Candidate Has:
- Strong time management, meticulous attention to detail, exceptional organizational skills, multi-tasking abilities, strong written and verbal communication skills, strong problem-solving and negotiation skills
- Passion for digital marketing
- Proficient working knowledge of Microsoft Office Suite & Google Suite.
- Experience with Google Ad Manager / Google Ads, Salesforce, data management platforms (DMPs), and order management systems (OMS)
- Direct/Programmatic digital media planning experience (publisher side)
- Open to and passionate about learning
Salary & Benefits:
- Base salary: $67,000 - $73,000 (dependent on skills, experience, and competencies)
- Additional bonus
- Unlimited PTO, 10 paid holidays, and 16 weeks of parental leave
- Comprehensive medical, dental, and vision insurance plans
- Matched and vested 401k plan
- Access to resources for financial planning guidance, family planning services, mental health reachout and Employee Assistance Programs (EAP)
- Additional benefits include commuter benefits, phone reimbursement, gym membership discounts, and more
Business Insider is committed to providing equal employment opportunities and, when making employment decisions, does not discriminate based on race, ethnicity, gender, gender identity or expression, sex, sexual orientation, age, nationality or national origin, religion, disability, familial status, and military or veteran status. We encourage members of traditionally underrepresented groups to apply.
Are you passionate about this opportunity, but worried that you don’t have 100% of the experience we’re looking for? We still want to hear from you! Apply online and let us know why you would make a great addition to the Insider community.
Business Insider is a global journalism company that covers the world of business, tech, innovation, and beyond. With headquarters in New York and offices in San Francisco, Los Angeles, London, Belfast, and Singapore, we reach an audience of more than 375 million with storytelling that’s fascinating, unexpected, and always helpful.
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