POS-26229

At HubSpot, our mission is to help millions of organizations grow better and we need exceptional product marketers to help us do that. That’s why we are hiring a Senior Product Marketer to lead one of our most exciting product innovation areas - Breeze (HubSpot’s Easy, Fast and Unified AI)

As Sr. Product Marketing Manager you’ll be responsible for driving product marketing for our AI portfolio, including amplifying capabilities and planning for capabilities that haven’t launched yet. From determining positioning, naming, competitive analysis, feature prioritization, go-to-market (GTM) planning and execution, you help represent the product, showcase its value and help it grow a strong user base. This means you work with a cross-functional team across product, sales, marketing, brand, communications, legal, web strategy, creative, customer success and more to pull off remarkable launches and drive initial sales and adoption.

We’re looking for an experienced product marketer, A driver; with a strong owner’s mindset and demonstrated ability in driving product launches, go-to-market strategies, sales-enablement and product growth via direct and partnership channels. A story-teller; who is able to tell authentic and relatable stories and An Operator; who is adept at building and maintaining lasting relationships & working cross-functionally across product, sales, partnership, marketing and other support teams to drive meaningful growth for their portfolio.

In this role you will:

Work with Product to define the core positioning and value proposition for Breeze suite of products, educating the company, our prospects and customers on the jobs it solves for, use cases it helps with, how it is differentiated and more.
Own the value proposition, positioning, messaging, customer persona and used cases.
Build and execute a go-to-market strategies for Breeze product launches and refreshes, driving all parts of launch planning including product naming, positioning, messaging, launch strategy, sales and customer service enablement, use case development and customer communications.
Identify, develop and manage the creation of a variety of content types (written, videos, presentations, etc.) as needed to fuel sales and marketing success.
Own the positioning on product pages, sales enablement materials, and product related content.
Be the product expert, evangelist and advocate of our AI innovations across internal and external audiences. Present at key events and conferences.
Produce inspiring showcase assets that excite customers, drive awareness of our AI innovations and communicate our unique capabilities. Content can include case studies, sales readiness kits, playbooks, pitch decks, feature decks, product videos, web copy, white paper, demos and more.

It’s likely you are:

Roughly 5+ years of product marketing experience, with demonstrated experience running positioning and launch strategy for a SaaS or Product Led Growth technology company.
A history and track record of not just working cross functionally but organizing and leading cross-functional project teams to deliver impactful go-to-market launches.
Are a skilled storyteller and customer-centric in your approach to marketing
A point of view on product positioning and product launches done well and what great looks like.
Great project management skills including strong communication around project timelines, responsible individuals, and status
Are a compelling communicator, comfortable presenting to executives and internal and external audiences with excellent writing skills
An owner’s mindset; with high personal accountability - able to work independently to drive projects and initiatives and understand and anticipate the needs of your portfolio.

#LI-KK2

We know the confidence gap and imposter syndrome can get in the way of meeting spectacular candidates, so please don’t hesitate to apply — we’d love to hear from you.

If you need accommodations or assistance due to a disability, please reach out to us using this form. This information will be treated as confidential and used only for the purpose of determining an appropriate accommodation for the interview process.

At HubSpot, we value both flexibility and connection. Whether you’re a Remote employee, or work from the Office, we want you to start your journey here by building strong connections with your team and peers.

If you are joining our Engineering team in a full-time role, you will be required to attend a regional HubSpot office for in-person onboarding. If you join our broader Product team, you’ll also attend other in-person events such as HubSpot’s annual PEER week, your Product Group Summit, and other in-person gatherings to continue building on those connections.

If you require an accommodation due to travel limitations or other reasons, please inform your recruiter during the hiring process. We are committed to supporting candidates who may need alternative arrangements.

Germany Applicants: (m/f/d) - link to HubSpot's Career Diversity page here.

India Applicants: link to HubSpot India's equal opportunity policy here.

About HubSpot

HubSpot (NYSE: HUBS) is a leading customer relationship management (CRM) platform that provides software and support to help businesses grow better. We build marketing, sales, service, and website management products that start free and scale to meet our customers’ needs at any stage of growth. We’re also building a company culture that empowers people to do their best work. If that sounds like something you’d like to be part of, we’d love to hear from you.

You can find out more about our company culture in the HubSpot Culture Code, which has more than 5M views, and learn about our commitment to creating a diverse and inclusive workplace, too. Thanks to the work of every employee globally, HubSpot was named the #2 Best Place to Work on Glassdoor in 2022 and has been recognized for its award-winning culture by Great Place to Work, Comparably, Fortune, Entrepreneur, Inc., and more.

Headquartered in Cambridge, Massachusetts, HubSpot was founded in 2006. Today, thousands of employees across the globe work remotely and in HubSpot offices. Visit our careers website to learn more about the culture and opportunities at HubSpot.

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Senior Product Marketing Manager - AI

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